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Luciana N.
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Luciana N.

Content Marketing Strategist | Social Media

Social Media & Content Strategist I help businesses build stronger brands through strategic content, social media, and digital marketing. With over 10 years of experience in digital marketing, I've partnered with startups, small businesses, and international brands across technology, healthcare, beauty, insurance, tourism, and professional services. My experience also includes working with globally recognized companies such as Spotify, Tripadvisor, Chanel, and Nespresso. I believe great content starts with a clear strategy. Rather than simply creating posts, I help businesses define their positioning, develop content that reflects their brand, and build a consistent online presence that supports long-term growth. My services include: • Social media strategy and content planning • Content calendars and editorial planning • Reels and short-form video strategy • Content creation and copywriting • Brand positioning and profile optimization • Organic social media growth • Community engagement strategies My experience goes beyond social media. I also work with Meta Ads, Google Ads, SEO, email marketing, and marketing automation using platforms such as Mailchimp, ActiveCampaign, and HubSpot. This broader marketing background allows me to create content strategies that align with each client's overall business goals—not just their social media presence. Whether you're launching a new business, refreshing your brand, or looking for a long-term strategic partner to strengthen your digital presence, I'd be happy to help.

🇧🇷Juiz de Fora, Brazil$11/hr100% JSS4.28 (140)Since Aug 2015

Earnings and projects

MRR
$2.1k

Last 6 months ÷ 6

World#20,767 / 412k
🇧🇷Country#308 / 4,647
Revenue, last 30 days
$1.5k

Last 6 months: $13k

World#29,373 / 412k
🇧🇷Country#419 / 4,647
Total earnings
$197k

Billed in all: $227k

World#15,677 / 412k
🇧🇷Country#183 / 4,647
Per project
$893

$513 in the last 6 months

World#132,625 / 412k
🇧🇷Country#1,443 / 4,647
Projects, last 6 months
25

Across 26 contracts

15% fixed85% hourly
World#4,049 / 412k
🇧🇷Country#20 / 4,647
Projects in all
221

Across 249 contracts

47% fixed53% hourly
World#8,419 / 412k
🇧🇷Country#55 / 4,647

Earnings, last 30 days

$227k+$1.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$225k$226k$227kOct 8Oct 23Nov 7

Skill rankings: Top 3% in Instagram Story

Ranked by MRR among everyone on Upwork with the skill.

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  5. #38Digital Strategy561 freelancers · 🇧🇷 #1Top 7%
  6. #46Travel & Hospitality1,231 freelancers · 🇧🇷 #2Top 4%
  7. #46Portuguese987 freelancers · 🇧🇷 #19Top 5%
  8. #74French2,610 freelancers · 🇧🇷 #3Top 3%