Jo Ann W.
Instructional Designer | eLearning Developer | Articulate 360 Expert
I help organizations turn complex content, outdated training, and business goals into engaging learning experiences people complete, understand, and apply. With 20 years in Instructional Design, eLearning Development, and Learning & Development, I've developed and/or modernized thousands of courses for organizations including: Cleveland Clinic, Del Taco, Dun & Bradstreet, ExxonMobil, Heinen's Grocery, Gallo Winery, Indiana University, Intuit, Nationwide, PNC Bank, State Farm, Tesla, UCLA, University Hospitals, USC, Verizon, and various federal and non-profit agencies. I am a U.S.-based, proven Upwork Top Rated Plus professional (top 3% worldwide) with a 99% Job Success Score, 300+ successfully completed projects, and $1M+ earner over the last 18 years on Upwork. Contact me today and let's discuss your project and best pricing. 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝗣𝗥𝗢𝗩𝗜𝗗𝗘𝗗 • 𝗜𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗲𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴: Interactive courses, scenario-based learning, simulations, assessments, microlearning, compliance, onboarding, and professional development. • 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴: Needs analysis, learning architecture, curriculum design, learning objectives, performance consulting, training strategies, and learning evaluation. • 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 (𝗟𝗫𝗗): Learner journeys, personalized and adaptive learning, engagement strategies, interactive experiences, and learner-centered design. • 𝗘𝗻𝗱-𝘁𝗼-𝗘𝗻𝗱 𝗖𝗼𝘂𝗿𝘀𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Design documents, outlines, storyboarding, SME collaboration, content development, production, quality assurance, SCORM/xAPI packaging, and LMS deployment. • 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗠𝗼𝗱𝗲𝗿𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: Transform PowerPoint, instructor-led materials, and legacy training into interactive, accessible, mobile-friendly eLearning. • 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 & 𝗪𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴: Employee onboarding, leadership development, sales enablement, compliance, safety training, professional development, and upskilling. • 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 & 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴: Interactive simulations, software demonstrations, system walkthroughs, technical tutorials, application training, and process documentation. • 𝗔𝗜, 𝗩𝗶𝗱𝗲𝗼 & 𝗠𝘂𝗹𝘁𝗶𝗺𝗲𝗱𝗶𝗮: AI-assisted development, AI literacy training, AI workflow integration, videos, avatars, narration, animation, screen recordings, translation, and localization. • 𝗟𝗠𝗦 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 & 𝗔𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻: LMS selection, implementation, administration, course publishing, SCORM/xAPI troubleshooting, learner tracking, reporting, and learning analytics. • 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁𝘀 & 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Knowledge checks, quizzes, competency assessments, certification exams, skills validation, and learning effectiveness measurement. • 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗔𝘂𝗱𝗶𝘁𝘀, 𝗤𝗔 & 𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Course evaluations, instructional design reviews, content accuracy, usability testing, WCAG/Section 508 accessibility, and closed captioning. 𝗧𝗢𝗢𝗟𝗦 & 𝗧𝗘𝗖𝗛𝗡𝗢𝗟𝗢𝗚𝗜𝗘𝗦 • Articulate Storyline 360, Rise 360, Adobe Captivate, Camtasia, Adobe Creative Cloud, Synthesia, Vyond, HeyGen, H5P, and more. • LMS experience includes Absorb, Cornerstone, LearnDash, LearnWorlds, Reach 360, TalentLMS, Thinkific, and more. • Standards: SCORM 1.2/2004, xAPI, AICC, and cmi5. 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗜𝗘𝗦 𝗦𝗘𝗥𝗩𝗘𝗗 Automotive • Banking & Financial Services • Energy & Utilities • Food & Beverage • Government & Public Sector • Grocery & Distribution • Healthcare & Life Sciences • Higher Education • Insurance • Manufacturing & Industrial • Nonprofit Organizations • Professional & Business Services • Retail & Consumer Goods • Technology • Transportation & Logistics 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘? • I bring instructional design expertise, technical depth, and a business perspective to help you decide what to build, improve what you already have, and avoid unnecessary complexity or expense. • I work comfortably with busy SMEs and L&D leaders, ask the right questions, offer thoughtful recommendations, and can take ownership from kickoff to launch. • I intentionally limit the number of active engagements to give your project the attention it deserves. • I provide a clear scope and timelines, structured reviews, proactive updates, rigorous QA, and dependable delivery. • Hourly and fixed-price milestone projects are welcome; rates vary with scope, complexity, and timeline. 𝗬𝗘𝗔𝗥-𝗘𝗡𝗗 𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦 Need to finish projects before December 31, 2026? Need to launch your couse in January? Ask about my year-end availability and expedited options, subject to project scope and schedule. 𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞 Send me an Upwork message or invitation with your goals, audience, existing materials, and timeline. I'll recommend a practical next step so we can create training that works for you, your learners, your business, and your budget.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $119k
Billed in all: $1,816,067$1.82M
$3.6k in the last 6 months
Across 40 contracts
Across 447 contracts
Earnings, last 30 days
Read once a week before Oct 27, 2026, daily since. Dotted: longer than usual between two readings. Hatched: over two weeks without one.
Skill rankings: #1 in 14 skills of 19
Rarest: top 0.03% in Video Editing, of 26,600. Ranked by MRR among everyone on Upwork with the skill.
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