Jane A.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I help growth-focused brands scale paid social profitably; without burning budget on the wrong structure. I’ve been working in Paid Social and Performance Marketing since 2017, specialising in iGaming consultation and strategy across Meta and Snapchat, supporting both operators and agencies. In my full-time role, I lead paid social strategy while managing monthly budgets up to £250k per account. 💻What I do: My focus goes beyond installs or CPA alone. I help teams acquire users profitably, optimising towards value-based metrics (recurring purchases, too) to ensure sustainable growth for the operator - not just short-term volume. ✍🏻What I help with: - Meta Ads & Snapchat Ads account audits - Campaign structure & bidding strategy fixes - CPA vs value-based optimisation - iOS-focused acquisition & attribution challenges - Creative testing frameworks (from a performance perspective) - Funnel and post-click performance review - Scaling strategies without breaking profitability - Performance oversight and second-opinion consulting for agencies 🛠️Channels & experience: - Meta Ads (Facebook & Instagram) - Snapchat Ads (particularly strong for iOS targeting) - Performance-driven mobile acquisition - Reporting & analysis aligned with operator profitability 💼Typical engagement types: - One-off paid social audits - Strategic consultation & roadmap creation - Ongoing performance oversight retainers - Support for agencies needing senior iGaming expertise 🤝Who I work best with: - iGaming operators or performance agencies - Teams already spending £5k+/month - Clients who care about LTV and long-term value, not just cheap installs - Founders, growth leads, or account directors looking for clarity and direction 📄Example experience (sanitised): - Managed £150k–£250k/month budgets across EU markets - Reduced CPA while improving M1–M3 profitability - Supported both operator-side and agency-side setups - Improved performance through structural rebuilds, attribution alignment, and value optimisation 🕒Availability: I work with a limited number of clients to ensure focus and quality. Available for consultation, audits, and strategic retainers (10–15 hours/week). If you’re looking for someone to think with you, challenge assumptions, and help you scale responsibly, let’s talk. Jane