Melanie G.

Expert SEO Writer with 15 Years with Enterprise Level Agencies

Hi there! My name's Melanie Green. I have been a full-time freelance writer since 2012. I earned my Master of Fine Arts in Creative Writing from National University and my Bachelor of Arts in Writing from the University of Tampa. Before that, I worked as a full-time employee writing for Nielsen, McKinsey & Company, and The Gulf Coast Business Review. I primarily work with large, enterprise-level organizations and Fortune 500 companies. I write high-quality content and honor deadlines. This professionalism allows me to continue to help companies of all sizes with the written content they need. Here on Upwork, I am an Expert-Vetted and Top Rated Plus Freelancer. To be Expert-Vetted, I represent the top 1% of talent on Upwork (where there are more than 12 million other freelancers). I have undergone a rigorous interview and portfolio-review process to confirm my skills. As a Top Rated Plus writer, I continue to successfully execute large, enterprise-level contracts at the highest level. I can help you write: * RFP Responses * Ebooks * Blog Posts * Website Pages * Landing Pages * SOPs * Affiliate Marketing * Corporate Manuals * Digital Marketing Funnels * Legal Content * Dental Content * SEO Content * SEO Audits * Grant Writing * Editing/Proofreading * B2C Copywriting * B2B Copywriting * White Papers * Ghostwriting * Resume Writing/Career Coaching * Press Releases * Training Materials * Online Courses * Video Scripts * Email Marketing * Case Studies * Business Plans * Marketing Plans I'm an expert at creating targeted content for online consumption. I have written viral content that people love to engage with, including content for Mashed, LinkedIn, PacknWood, Content Writers, and Copypress. Prior to becoming a full-time freelancer, I worked at Nielsen, McKinsey & Company, and the Gulf Coast Business Review. I am the Managing Editor for Afternoon Baking with Grandma and its affiliated Facebook page of 420K followers and a Facebook group of 50K. At the time of this writing, it has more than 290K visitors a year. I also worked at Zoo Tampa from 2008 to 2014 as a Zoo Educator and as an Educator at the Florida Aquarium from 2014 to 2016. I helped launch the Tampa Bay Conservation Society with some friends in 2014. I'm passionate about writing and highly organized. I have systems in place to produce a large amount of content without missing deadlines. I always prefer flat-rate assignments if available and like to be challenged and learn new things. Clients often describe me as easy going and friendly. I'm open to feedback and can adjust my tone and point of view to meet their style needs. (My MBTI is an INTJ). MY FAVORITE CLIENT TESTIMONIAL TO DATE: ""Your choice of words and the use of them is nothing short of magical"" I work too much because I love to write. It's easy to get lost in your work when you love it. Currently, I am under contract to write a series of books on copywriting and a line of children's books about animals. I'm still open to taking on new projects and would love to hear more about how I can help you reach your writing goals. **SEO EXPERTISE** I’m an SEO expert in campaign execution from the writing side. I create website pages, landing pages, lead magnets, skyscrapers, pillar pages, and blog posts that make link acquisition and increased traffic visibility possible. Recently, I’ve been focused on creating position zero campaigns for several clients to improve their SERP ranking. Whether you need on-page or off-page SEO, I’m happy to help. I’ve worked on campaigns for local SEO and for multinational brands in the legal, dental, food service, hospitality, and cannabis industries, among others. I create engaging content above the fold and below the fold to reduce your bounce rate. My focus is on evergreen content that continues to be useful to your readers and that survives the next algorithm update (while competing with high authority sites). Together, we can work toward improving your site’s domain authority through organic traffic. I can incorporate compelling backlinks (internal links and external links) and anchor text into the copy I write for your site to increase the click-through rate for your selected hyperlinks. If necessary, I am able to assess, using competitor analysis and SEO research, to find the right topics to support your content marketing efforts and increase your site’s conversion rate. I can also use Google Keyword Planner and tools like SEMRush to find effective H1 titles and H2s for posts on your site and guest blogs. This keyword analysis can reveal the current keyword competition and difficulty for the most I’m comfortable recommending the most effective: * Alt Tags * Branded Keywords * Calls to Action * Metadata * Meta Descriptions I am comfortable with white hat SEO techniques and do not incorporate black hat SEO into my writing.