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Serhii R.
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Serhii R.

UI UX Designer | SaaS Web App Design | Figma

15+ years in UI UX Design and 100+ product projects delivered, helping teams improve activation, conversion, retention, and usability. I'm a UI UX Designer who turns complex ideas into clear, build-ready interfaces across SaaS & Web App Design, Website Design, and Mobile App Design. WHAT I DO (CLIENT RESULTS FIRST) If you need a UI UX Designer who can simplify complexity without dumbing down the product, you're in the right place. My UI UX Design work is built to: • Increase onboarding completion and time-to-first-value with clearer flows • Improve conversion on key actions, sign-up, upgrade, checkout, booking • Reduce user confusion and support tickets with complete UI states and better UX writing • Speed up delivery with a scalable system your team can reuse • Align design and engineering so Web App Design and Mobile App Design ship as intended TYPICAL METRICS CLIENTS AIM TO IMPROVE Results depend on product, traffic, and implementation, but UI UX Design improvements commonly target: • +10-30% onboarding completion and activation • +5-20% conversion on core flows, sign-up, upgrade, checkout • -15-35% confusion-driven support tickets by fixing states and clarity issues • Faster releases by reducing UI rework and standardizing components WHERE I ADD THE MOST VALUE I've worked across B2B and B2C products for 15+ years, and my UI UX Design experience covers everything from early MVPs to mature platforms. My selected portfolio includes 19+ SaaS and dashboard web apps, 14+ websites and landing pages (marketing, product, and eCommerce), and 11+ mobile apps (iOS and Android). As a UI UX Designer, I'm especially effective on products with real logic: dashboards, admin panels, tables and filters, multi-step forms, roles and permissions, settings and billing, and mobile feature flows. MAIN SERVICES (UI UX DESIGN) • End-to-end UI UX Design for new products and MVPs • Web App Design for SaaS platforms, dashboards, admin portals, internal tools • Website Design for marketing sites, product sites, landing pages, and eCommerce, built in Figma for Webflow, WordPress, or Framer • Mobile App Design for iOS and Android, onboarding, engagement, subscriptions • UX audits, heuristic reviews, redesign roadmaps (quick wins and long-term fixes) • User flows, information architecture, wireframes, prototypes, interaction specs • Design systems, components, tokens, documentation for consistent UI UX Design WHAT YOU RECEIVE Hiring me as your UI UX Designer means you get production-ready UI UX Design that reduces rework: • A clean Figma file organized for handoff, components, variants, tokens, styles • Responsive Web App Design layouts with clear hierarchy and data density rules • Conversion-focused Website Design and landing pages with clear hierarchy, strong CTAs, and responsive layouts • Mobile App Design screens aligned to native patterns and real device constraints • Full state coverage, loading, empty, error, disabled, permission-based states • Interaction notes for forms, tables, filters, modals, onboarding, key actions • Optional implementation support, I review builds and keep UI UX Design consistent HOW WE'LL WORK TOGETHER 1. Align on goals, users, constraints, success metrics 2. Map journeys and edge cases, then iterate in wireframes 3. Create high-fidelity UI UX Design in Figma for Web App Design or Mobile App Design 4. Build or extend the system to prevent inconsistencies across screens 5. Handoff with clear specs, then support QA so what ships matches the UI UX Design TOOLS AND COLLABORATION Primary tools: Figma, FigJam. Collaboration: Notion, Jira, Slack, Google Workspace. I design with component-based thinking and can align UI UX Design to React and Next.js patterns, Tailwind, shadcn-style components, and design tokens so Web App Design implementation is straightforward. For Website Design I design in Figma and hand off clean, build-ready files for Webflow, WordPress, or Framer. WHY CLIENTS CHOOSE ME • Strong product judgment, I ask the right questions early to avoid rework • Clear communication, fast iterations, no surprises • UI UX Design that balances usability, brand, engineering constraints • A UI UX Designer who delivers consistent Web App Design and Mobile App Design systems, not one-off screens NEXT STEP Send your product link (or brief), current challenges, and timeline. I'll reply with a practical plan, clear deliverables, and the fastest path to measurable improvement in your UI UX Design.

🇺🇸Roseville, United States$60/hr100% JSS4.94 (99)Since Aug 2015

Earnings and projects

MRR (estimate)as of Sep 25
≈$7k

An estimate from an earlier read

World#2,770 / 412k
🇺🇸Country#1,100 / 62.1k
Revenue, last 30 days
—

Last 6 months: $42k

Total earnings
$855k

Billed in all: $871k

World#852 / 412k
🇺🇸Country#365 / 62.1k
Per project
$4.7k

$1.5k in the last 6 months

World#37,189 / 412k
🇺🇸Country#6,174 / 62.1k
Projects, last 6 months
29

Across 31 contracts

74% fixed26% hourly
World#3,045 / 412k
🇺🇸Country#553 / 62.1k
Projects in all
183

Across 197 contracts

64% fixed36% hourly
World#11,505 / 412k
🇺🇸Country#1,994 / 62.1k

Earnings, last 30 days

$871kNo reading in this rangeBilled in all by Sep 8, 2026, the last reading before this range
$860k$870k$880k$890kNo dataOct 9Oct 24Nov 8

No reading in this range. Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 0.49% in Graphic Design

Top 1% in 11 of 20 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #7User Experience Strategy417 freelancers · 🇺🇸 #7Top 2%
  2. #10Mockup1,593 freelancers · 🇺🇸 #5Top 0.63%
  3. #10Interaction Design1,358 freelancers · 🇺🇸 #3Top 0.74%
  4. #11App Design1,737 freelancers · 🇺🇸 #4Top 0.63%
  5. #24User Flow1,972 freelancers · 🇺🇸 #5Top 1%
  6. #34Wireframing3,877 freelancers · 🇺🇸 #12Top 0.88%
  7. #34Prototyping3,352 freelancers · 🇺🇸 #11Top 1%
  8. #43Mobile UI Design4,166 freelancers · 🇺🇸 #11Top 1%