Michele C.

Overview Former agency founder and Head of Strategy at leading ecommerce agencies in Italy and Hungary, where I led 30+ person teams. 20+ years in digital marketing, 10+ on Meta. Today I work solo, by choice, as a fractional CMO and Meta media buyer for ecommerce brands, backed by a small bench of senior specialists for continuity and capacity. 500+ ecommerce projects. Multiple clients at up to $300K/month in live Meta spend, managed personally, not by an account team. Fully current on Andromeda and AI-driven creative production and testing. How we start: a written deep audit of your ad account, creative, tracking and funnel, followed by a clear roadmap. You see exactly what’s working, what isn’t and why, before we scale anything. Then I run it: Account structure and daily management on Meta Creative strategy: hooks, angles, UGC briefs, testing pipeline Audience and competitor research Retargeting and scaling in line with your risk profile Weekly reporting on AOV, LTV and ROI, in plain language Background: Ferrero (Nutella), Aprilia, Moto Guzzi, Henkel (Dixan), Artsana (Chicco), plus DTC brands from first launch to multi-market scale. I use Madgicx and AI tools daily, work directly with Meta reps when spend calls for it, and build account structure around Andromeda. Account in trouble? I offer a rescue service for underperforming, overspending or mismanaged accounts: I map what happened, then fix it in the right order without breaking what still works. If you want an honest read on what’s realistic for your budget and timeline, send an invite. I’ll start with questions about your situation, and the audit is where the detailed answers come from. Case studies, numbers and the client list upon request.