Matt H.

Supplement & Health Product Strategy | Claims, Formulation | PhD

I help health, nutrition, and wellness companies of all sizes turn scientific evidence into credible products, defensible claims, and clear market positioning. I am a PhD-qualified human physiology and nutrition specialist with 15+ years’ experience across academia, healthcare consulting, market research, and commercial strategy. I have authored 25+ peer-reviewed publications and worked with product, marketing, and insight teams to translate complex science into practical business decisions. Most of my work sits at the interface between science and commercial strategy. Clients typically come to me when they need to answer questions like: -Is this product scientifically credible? -What can we realistically and defensibly claim? -Which ingredients, mechanisms, or benefits are strongest? -How should we position this product in a crowded market? -How do we explain the science clearly to consumers, investors, or practitioners? Core areas I support: • Product & formulation strategy (supplements, functional health, wellness products) • Ingredient selection, dosing rationale, and reformulation • Claims substantiation and evidence reviews • Scientific positioning and mechanism-of-action narratives • Product concept validation and competitor science benchmarking • Translation of physiology, nutrition, and biomedical research into commercial recommendations I do not just summarise research. I interpret the evidence, assess its strength, identify commercial implications, and turn it into clear product, claims, and positioning decisions. Typical clients include supplement brands, health start-ups, wellness companies, agencies, and investors evaluating health-related products. Common starting projects: • Scientific Product Audit: Review of formulation, ingredients, dosing, and evidence strength with clear recommendations • Claims & Positioning Review: Assessment of what you can (and cannot) say, with improved claim language and scientific narrative • New Product Science Blueprint: Evidence-based direction for new supplement or health product concepts • Scientific Due Diligence: Independent evaluation of product credibility for founders or investors