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Christine W.
Expert-Vetted

Christine W.

Brand Strategist - People & Businesses That Should Be Way More Famous

Some businesses deserve to be way more famous than they are. Usually, they’re not missing talent. They’re missing a clear point of view. Hi, I’m Christine, a top 1% marketing strategist, brand storyteller, and fractional marketing partner trusted by 600+ companies across SaaS, wellness, beauty, hospitality, lifestyle, education, and B2B. I help businesses figure out why people should choose them, then turn that clarity into sharper messaging, stronger websites, better campaigns, smarter customer journeys, and marketing that actually sounds like the business behind it. Clients usually come to me when something feels off. Their website is technically fine, but forgettable. Their content is busy, but not building momentum. Their sales team explains the business one way, the website explains it another, and the founder is quietly wondering why nobody else can say it the way they can. That’s where I do my best work. I can help with: ▪ Brand positioning + messaging ▪ Website and landing page copy ▪ Customer journey + conversion strategy ▪ Email strategy + nurture sequences ▪ Content strategy + thought leadership ▪ Campaign strategy + launch messaging ▪ Fractional marketing leadership ▪ PR-rooted positioning + brand storytelling I don’t do copy-paste strategy. Good process matters, but your business should not leave sounding like everyone else with a booking link. The goal is not more marketing. It’s making your business easier to understand, harder to forget, and worth talking about.

🇨🇦Etobicoke, Canada$69/hr100% JSS4.68 (306)Since Aug 2015

Earnings and projects

MRR
$1.7k

Last 6 months ÷ 6

World#27,416 / 412k
🇨🇦Country#528 / 7,134
Revenue, last 30 days
$0

Last 6 months: $10k

Total earnings
$547k

Billed in all: $559k

World#2,273 / 412k
🇨🇦Country#80 / 7,134
Per project
$1.2k

$681 in the last 6 months

World#112,204 / 412k
🇨🇦Country#2,034 / 7,134
Projects, last 6 months
15

Across 16 contracts

69% fixed31% hourly
World#9,887 / 412k
🇨🇦Country#169 / 7,134
Projects in all
467

Across 521 contracts

60% fixed40% hourly
World#2,029 / 412k
🇨🇦Country#32 / 7,134

Earnings, last 30 days

$559kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$540k$550k$560k$570kOct 9Oct 24Nov 8

Skill rankings: Top 4% in Proofreading

Ranked by MRR among everyone on Upwork with the skill.

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  4. #461Search Engine Marketing3,899 freelancers · 🇨🇦 #13Top 12%
  5. #581Proofreading14,990 freelancers · 🇨🇦 #14Top 4%
  6. #749Marketing Strategy8,415 freelancers · 🇨🇦 #16Top 9%
  7. #961Digital Marketing13,812 freelancers · 🇨🇦 #18Top 7%
  8. #963Copywriting21,052 freelancers · 🇨🇦 #32Top 5%