Alvaro B.

If you want a marketing generalist, I’m not your guy. If you want Google Ads done properly, let’s talk. 🥇 Google Ads ONLY — no Meta, no SEO, no distractions. 🥇 Tracking-first methodology (GA4 & GTM done right). 🥇 Performance obsessed: scale what works, cut what doesn’t. I specialize in one thing: Google Ads. After 13 years in performance marketing, I’ve learned that most accounts don’t fail because of ads — they fail because of poor structure, weak tracking, and decisions made without reliable data. My background includes managing multi-million-dollar budgets and working with brands such as Superdry and L’Oréal, after starting my career in top-tier digital agencies in London. 🧠 HOW I WORK My approach is tracking-first. If conversions, attribution, or GA4/GTM setups aren’t correct, performance analysis is meaningless — so that’s always step one. From there, my focus is simple: – Build clean, scalable account structures – Eliminate wasted spend and noise – Double down on what actually drives profit – Make decisions based on data, not assumptions 🎯 WHAT I HELP WITH Google Ads strategy, setup & management: – Search, Shopping, YouTube, Performance Max – Account audits and restructures – GA4 & GTM tracking audits and implementations – Ongoing optimization, testing and scaling – Clear reporting focused on decisions, not vanity metrics 🚫 WHO I’M NOT A GOOD FIT FOR I’m probably not the right fit if you’re: – Looking for someone who “also does Meta or SEO” – Just getting started and need basic education I work best with established businesses that already understand Google Ads and want it executed at a very high standard. 🏁 THAT'S IT If you care about solid tracking and real performance thinking, we’ll likely work very well together.