Felipe D.

🥇 𝐄𝐱𝐩𝐞𝐫𝐭-𝐕𝐞𝐭𝐭𝐞𝐝 | 𝐄𝐱 𝐇𝐏, 𝐍𝐨𝐤𝐢𝐚 & 𝐒𝐚𝐦𝐬𝐮𝐧𝐠 𝐍𝐄𝐗𝐓 | 𝟐𝟎+ 𝐲𝐞𝐚𝐫𝐬 𝐢𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 I help established professional service businesses attract and win more clients by setting marketing priorities, leading the team, and helping get the work done. I work primarily with businesses in the US and Canada. My experience includes advisory services, immigration, recruiting, healthcare, and education. Whether referrals bring most of your business or you already have successful campaigns, I can help decide what comes next and lead the work with your team and contractors. I'm Expert-Vetted on Upwork, with 20+ years in marketing. My experience includes advisory services, immigration, recruiting, healthcare, and education, alongside roles at HP, Nokia/HERE, and Whisk, part of Samsung. 📈 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐜𝐥𝐢𝐞𝐧𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐬: • Cerebral Tax Advisors: As marketing lead since 2021, I've helped diversify acquisition and worked across positioning, content, and website conversion. Founder Alexis Gallati reports that annual new-client signups more than doubled from 2022 to 2023. Her video testimonial is available on my profile. • Canadian immigration firm: Total leads tripled, website conversion rate more than doubled, and ad spend fell by 17%, comparing 2022 with 2021. Unqualified leads also decreased. My work covered messaging, acquisition, conversion, and team direction. The case study is in my portfolio. Testimonial highlight (summary): Felipe expanded lead sources, doubled organic traffic, and more than doubled signed clients. “He’s really been a true asset to our team.” - Alexis Gallati, Founder & Lead Tax Strategist, Cerebral Tax Advisors (full testimonial on my profile) ✅ 𝐖𝐡𝐚𝐭 𝐈 𝐜𝐚𝐧 𝐭𝐚𝐤𝐞 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐟𝐨𝐫: • Set the strategy and priorities, including where to invest and what to improve. • Lead your team and contractors through clear briefs, responsibilities, and feedback. • Write or improve messaging, website copy, emails, and campaigns. • Review lead quality, conversion, and spending to guide the next decisions. You work directly with me. I personally handle strategy, messaging, performance analysis, and hands-on marketing work. I brief and guide staff or specialists on design, development, and production. I also use AI to support research and delivery. For Cerebral Tax Advisors, I analyzed hundreds of discovery-call transcripts to identify recurring buyer concerns and inform positioning and sales materials. 🤝 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫: • Fractional Marketing Leadership: ongoing strategy, team direction, hands-on support, and performance reviews. • Marketing Strategy & Action Plan: an assessment, strategic recommendations, a prioritized plan, and practical improvements agreed around your needs. • Marketing Strategy Consultation: a 60-minute working session on one marketing decision, with preparation and written recommendations. You can start with either a project or an ongoing partnership. The consultation is optional. Message me with your website, what you want to improve, and who currently handles marketing.