Henry W.

I execute lifecycle programs for enterprise brands, and I make them better in the process. I've spent 8 years building email and lifecycle programs for brands like Purina, Puma, IKEA, and Roku. Currently Director of Email Development at a digital agency, leading technical execution, platform implementation, and lifecycle journey builds. Platform experience: • SFMC: AMPscript, Journey Builder, multi-BU setups, data extensions • Braze: Enterprise program migration, Liquid templating, Canvas architecture • Emarsys: 10+ full implementations as a campaign specialist • Klaviyo & Iterable: Expanding expertise with active client work What I actually do: • Build lifecycle journeys: Welcome, winback, post-purchase, abandoned cart, retention, loyalty programs • Audit and optimize: Review existing flows, identify logic gaps, recommend segmentation and data improvements • Execute migrations: Platform transitions from planning through QA (I've done this 10+ times) • Solve technical problems: Dark mode, Outlook rendering, modular template systems, deliverability fixes How I work: • I lead with questions, not assumptions. Before I build, I audit. If your entry logic has gaps, your segments overlap, or your data structure won't scale, I'll tell you. Then I'll fix it. Types of projects I take: • Execution + Strategy: Build lifecycle journeys and optimize the logic as I go • Audit existing automations and recommend improvements • Review segmentation strategy and suggest refinements • ESP migration planning and execution • Pure Execution (when needed): Template system development • Journey rebuilds and technical troubleshooting • Platform setup and QA Not a fit: • Full-service marketing strategy (I'm technical, not a generalist marketer) • Copywriting or design-only work Available 10-20 hours/week for the right projects. Let's talk if you need lifecycle execution with a strategic eye.