Will R.

I scale brands by bridging the gap between social discovery and marketplace fulfillment. With my consultancy, SellerTrek, I synchronize Amazon FBA infrastructure with TikTok Shop social commerce and Meta Ads performance marketing to turn high-velocity traffic into sustainable revenue. - Core Services Amazon Full Account Management + PPC: Professional management of Seller Central, including forecasting, complex compliance and un-gating, and aggressive PPC strategy. TikTok Shop and Affiliate Center: Full-service shop setup and management of TikTok’s Affiliate Center to build and manage TikTok affiliates for commission-based viral sales. Meta Ads and Off-Amazon Traffic: Execution of Advantage+ funnels and retargeting ads to drive high-intent "Off-Amazon" traffic to increase BSR and organic rankings. Multi-Channel Advertising: Data-driven advertising management of Amazon Advertising, TikTok Spark Ads, and Meta Discovery to maximize tROAS. Conversion Optimization: Building high-impact A+ Content, mobile-first Brand Stores, and Product Detail Pages optimized for social-to-shop transitions. - The Strategy Marketplace Synergy: Dominating Amazon’s search algorithms and lowering customer acquisition costs through leveraging Meta and TikTok engagement signals. Creator-Led Scale: Driving growth through aggressive TikTok affiliate outreach and performance-based content strategies. Data-Backed Execution: Leveraging Helium 10, TikTok Analytics, and Meta Pixel to determine high-growth opportunities and eliminate wasteful ad spend.