David S.

Are you running ads on Google, Facebook, or LinkedIn and just not seeing desired results? Are you having a hard time finding quality leads or driving sales needed for growth? Are your costs increasing yet you’re still being outranked by competitors? I can help. My history of creating profit-driven marketing campaigns is extensive, with over 20 years of experience in performance marketing and brand development. During this time, I worked as both an entrepreneur and freelancer helping hundreds of companies create and optimize campaigns that drive revenue and growth. In my early days as a “dot com” entrepreneur, I founded and branded the very first social network for the foodservice industry. After two subsequent acquisitions, we went from a team of 15 to over 500,000 globally, where I continued to focus on marketing and brand development. During this time, I had the opportunity to work with hundreds of companies of all sizes – from small startups to large Fortune 500 organizations with a vast collection of brands. I’ve also had the great pleasure of working with many of the largest ad agencies in the industry (view my testimonials on LinkedIn), developing new digital ad placements, and extending many of our marketing programs to Google, Facebook, Instagram, LinkedIn, and others. In my most recent role, I worked as the Director of Digital Marketing for a leading healthcare company in Arizona, where I managed a multimillion-dollar PPC budget (Google, Bing, Facebook, LinkedIn) that drove record revenue and a 675% return on ad spend (RoAS). Today, my passion remains in marketing as nothing thrills me more than helping companies reach new levels of growth and prosperity. Real certifications come from real-world experience, but I also hold five Google AdWords Certifications (Search, Display, Video, Mobile, and Fundamentals). Book my time below and let’s get started! I look forward to meeting you and helping you grow. PPC MARKETING EXPERTISE • Google Ads Partner • Continuous optimization of your Google Ads and Facebook Marketing campaigns. • Full funnel conversion tracking (CPA, CPL, RoAS, etc) • Enhanced reporting and analytics to drive intelligent data-based decisions • Smart keyword research and development. • Remarketing campaigns based on site/app engagement. • Facebook core audience targeting, Custom Audiences, Lookalike Audiences, and full mastery of the Facebook pixel, event-based targeting, and engagement-based remarketing. • Full marketing funnel optimization, from creating awareness to driving conversions. • Landing page optimization testing, including experience with LeadPages, Unbounce, and Clickfunnels) • Conversion tracking call tracking, and A/B or split testing. • Ad content and landing page relevance to drive higher quality scores and lower your CPC. SKILLS Advanced Google Ads PPC, Bing PPC, Facebook Advertising, LinkedIn Marketing, Salesforce CRM, Infusionsoft, Salesforce Marketing Cloud, Google Analytics, Ahrefs, Moz, SEMRush, BuzzStream, Hubspot, Instapage, Unbounce, Leadpages, Clickfunnels, Word, Excel, Powerpoint, HootSuite, Ninja Forms, WooCommerce, Adobe Suite, WordPress, Photoshop, HTML, CSS, Website to CRM integrations, landing page optimization. PERSONAL I live in Phoenix, Arizona with a wife and two daughters. I enjoy running, mountain biking, and hiking - when it isn't 120 degrees outside.