Dominique H.

I help companies turn lifecycle marketing into a revenue engine that improves activation, retention, CAC, and customer lifetime value, without adding headcount. If you're investing heavily in paid acquisition but struggling with activation rates, dormant users, or churned users that can't scale, I solve exactly that. I specialize in building end-to-end retention systems for fintech, SaaS, and consumer apps using email, SMS, push notifications, and in-app messaging. 💼 What I Bring to the Table I don't just send campaigns, I build scalable lifecycle infrastructure that drives measurable business results through behavioral psychology, data analysis, experimentation, and hands-on execution. At a credit-building fintech, I scaled lifecycle marketing from 250k to 1.2 million active paying users and over 3M+ contacts. Along the way, I: • Increased activation rates by 6 percentage points. • Improved churned-user reactivation by 10 percentage points • Ran 100+ experiments in six months to optimize the customer journey • Increased targeted messaging coverage from 50% to 91% • Built an AI-powered content engine that reduced campaign production time by 60% • Developed SMS compliance frameworks and push notification libraries for a regulated industry 🎯 The Problems I Solve Low activation and onboarding drop-off: I build onboarding journeys and activation campaigns that help users reach value faster. Poor retention and dormant users: I create win-back and re-engagement programs that turn inactive users back into customers. Lifecycle marketing that doesn't scale: I design segmentation, automation, and lifecycle infrastructure that enables small teams to operate efficiently at enterprise scale. 🏢 Who I Work With • Fintech companies • SaaS businesses • Consumer apps • Subscription businesses • Product-led companies • High-growth startups investing in customer acquisition 🛠️ Core Skills & Platforms Lifecycle Marketing: Lifecycle Marketing • CRM Marketing • Retention Marketing • Marketing Automation Platforms: Braze • Customer io Channels: Email • SMS • Push Notifications • In-App Messaging Strategy: Customer Segmentation • Journey Mapping • Onboarding • Activation • Win-Back Campaigns • Retention • Behavioral Segmentation • A/B Testing Analytics: BigQuery • SQL • Cohort Analysis • Funnel Diagnostics • Campaign Attribution 🚀 My Approach I start with the data to understand where users drop off, which segments drive growth, and which lifecycle opportunities deliver the highest impact. From there, I build scalable customer journeys, automation, and testing frameworks that continuously improve activation, retention, and lifetime value. My focus is practical execution backed by measurable results—not just more campaigns. I'm currently rebuilding my portfolio with updated case studies, but my experience spans enterprise-scale lifecycle marketing programs that deliver meaningful business outcomes. 🤝 Let's Talk If you're looking to improve activation, retention, or lifecycle marketing performance, I'd be happy to learn more about your business and discuss how I can help.