Nitesh S.

Hi there! I’m Nitesh 👋 If you've already tried other freelancers and agencies and you just want your tracking and technical marketing issues resolved once and for all, you've come to the right place. For the last 9+ years I’ve specialised in technical marketing, data engineering and measurement architecture. I’ve worked with brands like NET-A-PORTER, Flo, M&S, Incubeta, ITV, Ramp, MoonPay, and 90+ other businesses, helping them fix tracking issues, optimise marketing campaigns with data & implement trustworthy reporting. In my previous life, I founded and scaled my own e-commerce business to 35 employees across 18 countries, so I understand the commercial reality behind the data - revenue, CAC, ROAS, margin, funnel leaks, operational chaos - all of it. My work isn’t just about implementation, it’s about impact. What I do best ----------------- 📊 Tracking & Analytics Setup - GA4, GTM, Custom DataLayers Clean measurement architecture so you can trust your analytics and improve marketing campaigns - not guess around missing data. This includes consent management integrations (cookie banners) and Google's advanced consent mode. 🔁 Pixel & Conversion Tracking for Ad Performance - Meta, Google, TikTok, Pinterest & more Implementing pixels, server-side tracking, CAPI + enhanced conversions to improve optimisation efficiency and reduce wasted spend. 📱 Mobile App Analytics & Attribution - AppsFlyer, Adjust, Firebase End-to-end mobile measurement: SDK setup, in-app events, revenue tracking, SKAN support & attribution mapping across iOS/Android. 🏗 Data Modelling & Transformation for BI - BigQuery + Dataform/DBT Building centralised data pipelines with robust modelling, cleaned tables and business-ready datasets for reporting, dashboards and faster decision-making. Tools & Platforms I work with daily ---------------------- - Google Tag Manager (client & server-side), GA4, Consent Mode & Cookie Compliance - CDPs - Segment / Rudderstack - Product - Mixpanel, Amplitude - Pixels - Meta Pixel + CAPI, TikTok Pixel + Events API, Pinterest, Twitter etc - Google Ads (Conversions, Remarketing, Enhanced Conversions) - BI & Reporting - BigQuery, Big Lake, DBT, Dataform, Looker, Metabase & more - Infra - Google Cloud (Cloud Run, Functions, Load Balancers, Terraform, Git) I've worked with nearly 100 clients - naturally, you learn to adapt and upskill across different stacks. If you’re looking for someone who can get your tracking right, boost signal quality for your campaigns, or unify your data for clearer reporting - I’d love to chat. Drop me a line, I'd be happy to help!