Hamza M.

I help SaaS and digital product teams fix unreliable analytics and build measurement frameworks they can actually use. My work covers analytics audits, event tracking, funnels, user journeys, dashboards and implementation quality across Mixpanel, GA4, Amplitude and FullStory. I have completed 50+ product analytics and tracking engagements across SaaS, fintech, eCommerce, mobility, media, education and digital marketplaces. I usually start by understanding the product, business model and customer journey, then translate that into a practical measurement framework. I can help with: • Product analytics audits and implementation reviews • New analytics implementations • Event taxonomy and tracking plans • Funnel, activation, retention and conversion analysis • KPI frameworks and metric trees • Dashboard and reporting design • Data quality and tracking validation • Behavioural analysis using session-recording tools • Developer handover and implementation QA I have supported product analytics work for organisations and digital products including Intigral, STC Play, Vodafone, Wio, Geidea, Saudi Investment Bank, Derayah, Foodics, Syarah, Dubicars, ToYou, Zid, Jisr HR, Easygenerator, School Hack, Dabdoob, elGrocer, Maids.cc and Almatar. In one large-scale engagement, I reviewed an analytics implementation containing around 1,700 events. I removed duplication and unnecessary tracking, reduced it to fewer than 800 meaningful events, and restructured the implementation around product journeys, funnels, cohorts and business KPIs. My background combines product management and analytics, so I do not look at tracking in isolation. I focus on whether the data helps teams understand user behaviour, identify drop-offs, improve activation and retention, and make better product decisions. I can support both focused audits and complete implementations, from discovery and measurement design through to QA, dashboards and team handover.