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Elena V.
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Elena V.

Ex-KPMG Management Consultant | Operating Model & AI Transformation

🎯 Expert-Vetted Freelancer | Digital Transformation | Change Delivery | Process Reengineering / SOPs | Target Operating Model Design | AI Strategy I help businesses that are growing, changing or simply stuck get clarity and structure, so they can run better and grow with confidence. That might mean shaping a business or digital strategy, redesigning how teams and processes work, setting up the right governance, or getting a stalled project back on track. I'm not a "here's your report, good luck" consultant. I roll up my sleeves and stay until the change is real. I'm a transformation leader and business partner with 15+ years of experience, combining Big-4 consulting rigour from KPMG with hands-on delivery for organisations from early-stage start-ups to €2B+ global enterprises. My clients have ranged from global banks like Barclays, HSBC and UBS and high-growth fintechs like Soldo to businesses in publishing, healthcare, higher education, construction, automotive, fitness, digital marketing, and food & beverage and agriculture. Whatever the sector, I focus on practical results: improving efficiency, scaling operations and building resilient business models. I'm comfortable at both the strategic and the operational level, and I pick up new topics quickly. I have a strong background in operating model design, process improvement, governance and risk frameworks, and business analysis, and I'm a certified Lean Six Sigma Black Belt. I'm also very used to working with hybrid and remote teams. On tools, I've worked with ClickUp, Monday and JIRA, but I have to admit I love Airtable and have built quite a few business tools in it, including change portfolio and project management tools. What I can help you with: 🔹 Business and digital transformation. Whether it's reshaping how the business runs or bringing in new technology, I put the strategy, structure, governance and plans in place to get change moving and make it stick, whether you're starting something new or rescuing a project that has gone off track. 🔹 Operating models and processes. I'm a bit of a process nerd. I have mapped and redesigned hundreds of processes, including around 100 key processes for Soldo, always aiming for the right balance between enough structure and too much admin. I also build KPI and performance management systems, so you can actually see how the business is doing. 🔹 Turning ideas into plans. I've often been the go-to person for senior leaders, getting their vision structured and organised on paper into clear, actionable plans, roadmaps and presentations. 🔹 AI and automation, done sensibly. Not every business needs AI, and many aren't ready for it yet. I help you understand your processes first, find what can realistically be automated or handed to AI, and only then put it in place safely, with your team on board. I'm also doing a PhD on the impact of AI on management accounting. 🔹 Presentations that land. Pitch decks have always been my bread and butter: strategy slides, board updates, business cases and transformation roadmaps. I help you structure the story, sharpen the message and present your ideas in a way that's clear and convincing. Every project I take on matters to me. I don't just want to deliver a task or a process map. I want to make a real difference to your team and your business. If that sounds like what you need, let's have a quick chat.

🇬🇧London, United Kingdom$140/hr100% JSS5.00 (9)Since Sep 2015

Earnings and projects

MRR
$5.2k

Last 6 months ÷ 6

World#4,929 / 412k
🇬🇧Country#140 / 10.7k
Revenue, last 30 days
—

Read daily since Oct 28, under 30 days

Total earnings
$201k

Billed in all: $214k

World#15,152 / 412k
🇬🇧Country#340 / 10.7k
Per project
$12k

$16k in the last 6 months

World#12,818 / 412k
🇬🇧Country#193 / 10.7k
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇬🇧Country#1,969 / 10.7k
Projects in all
17
24% fixed76% hourly
World#149,089 / 412k
🇬🇧Country#3,968 / 10.7k

Earnings, last 30 days

$214kNothing earned since Oct 28Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$210.0k$212.5k$215.0k$217.5kOct 28Nov 2Nov 7

Tracked from Oct 28, 2026.

Skill rankings: Top 1% in Airtable

Ranked by MRR among everyone on Upwork with the skill.

  1. 2Business Cases120 freelancers · 🇬🇧 #1Top 2%
  2. #6Six Sigma327 freelancers · 🇬🇧 #1Top 2%
  3. #6Business Transformation108 freelancers · 🇬🇧 #1Top 6%
  4. #7Governance, Risk Management & Compliance269 freelancers · 🇬🇧 #1Top 3%
  5. #7Business Process Reengineering154 freelancers · 🇬🇧 #1Top 5%
  6. #7AI Strategy33 freelancers · 🇬🇧 #1Top 21%
  7. #10AI Governance231 freelancers · 🇬🇧 #1Top 4%
  8. #16Business Planning & Strategy702 freelancers · 🇬🇧 #1Top 2%