Robin L.
AI SEO Engineer | Technical SEO, GEO & AEO | Get Cited by ChatGPT
⭐⭐⭐⭐⭐ "He's knowledgeable, proactive and clearly passionate about SEO and AI search. His recommendations are backed by data, focused on commercial outcomes and communicated in a way that's easy to understand." From what I've seen, more buyers now ask ChatGPT or Google's AI who to hire, and the answers tend to name just a few businesses. I'm an engineer who works on search, and most of my work now is checking what those answers say about a business and improving the site so it has a better chance of showing up. I've been an SEO-focused engineer for ten years. Six of those years were at Jellyfish, the digital marketing agency (Brandtech Group), working for Louis Vuitton, Amazon, Tommy Hilfiger and Google. I led 5 engineers there and ran the platform for 2,000+ freelancers doing SEO and content for those brands. I have an MSc from UCL with distinction, and I'm based in London. 📈 𝗔 𝗳𝗲𝘄 𝗿𝗲𝗰𝗲𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 ✔ UK executive search firm: 2x clicks, about half its enquiries now via ChatGPT ✔ UK local business: named first by ChatGPT for its main service, #1 in the map pack ✔ US data provider: 14x non-brand search visibility in three months ✔ Scottish tour operator: 3x more clicks to its main tour page, early days ✔ UK property firm: cited in Google's AI Overview, page converting about 2x For an agency partner, I built and run the AI search tracking for a large US retailer: the same question set across ChatGPT, Gemini, Perplexity, Claude and Google's AI answers, scored and delivered to their team from a one-click run in Slack. I also built Nest Content, a multi-tenant system that researches, writes and publishes SEO content for each client. The chat agent inside it runs on the Claude Agent SDK. 🛠️ 𝗪𝗵𝗮𝘁 𝗜 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝗵𝗲𝗹𝗽 𝘄𝗶𝘁𝗵 ✔ AI search audits: what ChatGPT and Google AI say about you, and why ✔ Technical SEO: schema, indexing, migrations, speed, redirects ✔ Local SEO: Google Business Profile, map pack, local pages ✔ WordPress, Shopify, Webflow, Framer and Wix changes, plus GA4 and GTM ✔ AI agents and content pipelines on Claude and OpenAI, in TypeScript 📦 𝗛𝗼𝘄 𝘄𝗲 𝗰𝗮𝗻 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 I can make the changes on your site myself, if that's easier for you. ✔ Starter, $650/mo: your SEO and AI search plan in month one, then monthly fixes ✔ Essentials, $1,500/mo: fixes and new content built and shipped every two weeks ✔ Growth, $2,500/mo: weekly work across the whole site, plus a live dashboard ✔ Full, $4,000/mo: like part of your team, first priority, several sites covered Stack: TypeScript, Next.js, Node, Postgres, Supabase, Claude and OpenAI APIs, MCP. WordPress, Elementor, Shopify, Webflow, Framer, Wix, Squarespace, plus Sanity and Contentful as headless CMS. Search Console, GA4, GTM, Ahrefs, Semrush, Screaming Frog, DataForSEO. I also work hourly. Fixed price comes with a written scope and milestones, and you own the code. If it helps, send me your URL and I can run it through ChatGPT and Google's AI answers and let you know what comes back.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $8.9k
Billed in all: $10,192$10k
$738 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 7% in WordPress
Ranked by MRR among everyone on Upwork with the skill.
- #33AI Overview Optimization110 freelancers · 🇬🇧 #1Top 30%🇬🇧#1 of 3
- #88Schema Markup545 freelancers · 🇬🇧 #1Top 16%🇬🇧#1 of 8
- #92Google My Business Optimization913 freelancers · 🇬🇧 #2Top 10%🇬🇧#2 of 10
- #104AEO Strategy367 freelancers · 🇬🇧 #4Top 28%🇬🇧#4 of 6
- #176AI SEO651 freelancers · 🇬🇧 #4Top 27%🇬🇧#4 of 9
- #203Google Search Console1,908 freelancers · 🇬🇧 #2Top 11%🇬🇧#2 of 41
- #318Google Analytics 42,201 freelancers · 🇬🇧 #9Top 14%🇬🇧#9 of 56
- #507ChatGPT5,588 freelancers · 🇬🇧 #12Top 9%🇬🇧#12 of 110