Cameron S.

B2B Content Marketing Manager | Organic Growth, Email, & Lead Gen

I help B2B companies turn content, SEO, and email into qualified leads and measurable revenue. Most content marketing produces traffic. Mine produces pipeline. Over 12 years I have built and managed full-funnel marketing programs across real estate, financial services, property management, SaaS, and professional services — always with a direct line between content decisions and business outcomes. I have managed content programs from the ground up, including hiring writers, briefing SEO specialists, coordinating developers and designers, and building the editorial systems that keep everything running at volume. I have also been the one writing, editing, and optimizing when hands-on execution is what a project needs. Some of my biggest wins: - Grew organic leads from 15 to 150 per month in under a year for a national real estate company - Built a lead nurture email sequence that generated $800,000 in attributable revenue in its first 10 months - Grew a YouTube channel from 10,000 to 1,000,000+ monthly views in under a year - Increased booked sales appointments 5x through persona-driven email campaigns - Improved lead-to-appointment rate from 7% to 13% for a high-ticket B2B offer - Improved appointment-to-close rate from 25% to 33% - Grew organic traffic from 255,000 to 330,000 monthly visitors in roughly six months - Managed production of up to 100 SEO blog posts per month across a team of writers What I can help you with: - Building an SEO and content strategy from scratch or improving what you have - Writing and editing conversion-focused blog content, emails, and long-form assets - Building email nurture sequences and lifecycle programs that move leads forward - Managing a content team (writers, SEO, developers, designers, CRO, paid media) - Turning organic traffic into leads and leads into pipeline - Creating editorial calendars, content briefs, and production systems that run without constant oversight Industries where I have the deepest experience: Real estate investing, hard money lending, property management, proptech and real estate SaaS, B2B financial services, and professional services companies selling high-ticket offers to business buyers. I am a strong fit if: You need someone who understands both the content strategy side and the revenue side. Not someone who writes blogs and calls it done, but someone who can tell you what to publish, why it will rank, how to turn the traffic into leads, and how to build the follow-up that closes them.