Laura B.

Hi, I’m Laura Briggs, a fractional CMO/COO, marketing strategist, and publishing consultant with 13+ years of experience helping professional-services firms, authors, agencies, and growth-stage companies turn ideas into scalable revenue and visibility systems. I operate at the intersection of strategy and execution. I don’t just build plans, I help clients implement them. Whether you need senior-level marketing leadership, launch support, operational systems, or someone to bring structure to a growing business, I step in as an embedded partner without the cost of a full-time executive hire. I’ve led initiatives across legal services, publishing, coaching, software, creative services, real estate development, and revenue acceleration companies, managing everything from marketing strategy and content ecosystems to project management and team operations. Here’s how I help: Fractional CMO & Strategic Leadership I step into the marketing leadership role to build multi-channel growth strategies that connect directly to business goals. This includes content strategy, SEO, social media, speaking opportunities, video, PR, email campaigns, partnerships, and paid advertising. Marketing Operations & Growth Systems Great marketing requires strong systems. I build and optimize operational workflows including CRM setup, SOPs, dashboards, team processes, project management systems, and contractor oversight so your business scales without chaos. Project & Team Leadership I’ve managed cross-functional projects involving writers, designers, developers, media teams, coaches, legal professionals, and subject matter experts. I keep projects moving, stakeholders aligned, and deliverables on track. Author Platform & Book Launch Strategy As a book coach, publishing consultant, and author myself, I understand the unique challenges of building authority through books. I create launch systems that include platform strategy, content marketing, pre-order campaigns, podcast outreach, Amazon optimization, thought leadership initiatives, and long-term audience growth. Content & Thought Leadership Development I write, ghostwrite, edit, and direct content designed to position businesses and individuals as leaders in their industries. This includes blogs, LinkedIn content, articles, email campaigns, website copy, educational materials, speaking materials, and executive thought leadership. Data & ROI Focused Marketing I believe marketing should be measurable. I focus on performance metrics, conversion improvements, cost-per-lead analysis, funnel optimization, and making sure marketing activities contribute to actual business outcomes rather than vanity metrics. Clients work with me when they need someone who can zoom out and create the strategy, then zoom back in and execute the work. I bring the structure of an operator, the mindset of a marketer, and the flexibility of a consultant. I am also a five-time author and three-time TEDx speaker. My sixth book, American History with a women's focus, is coming out in 2028. Let’s connect and discuss how I can help move your business forward. "Laura has served as our fractional CMO for 5+ years. Her work is organized, communication is great, and she fully maintains all of our marketing activities from states away. Strongly recommend." Colorado personal injury law firm. "In the world of marketing, there's A LOT of noise and it's hard to sift through all of it to find the real deal. But if you are looking for a true marketing and communication expert, YOU HAVE FOUND HER. Laura is a true expert in her field and is also incredibly passionate about it, which leads to the inevitable outcome of perfection in her work."- Olivia Jaras "Laura is a go-to for law firm and lawyer content including strategy, deployment, and copyediting in B2B and B2C practice areas. On top of her expertise, she is great to work with - smart, sophisticated, and always pleasant! I give her my highest recommendation."- Meranda Vieyra, Denver Legal Marketing "Laura is the most brilliant legal content writer I've encountered in the past two years." -J.C. Cavanaugh "Laura performed in two capacities during our tenure together. She wrote blogs for US-based law firms on a weekly basis for almost 2 years. Laura was also a Program Manager for enterprise clients that required her to manage writing projects including recruiting writers, managing their workflow, meeting deadlines and overall project/content management. Laura is extremely positive, very business savvy and can prioritize large volumes of work. She has the ability to handle tough situations with the utmost professionalism and keeps the client and team at the forefront. I highly recommend Laura for any content management project as either a contributor or as a manager. She is absolutely fabulous!" Dawn Dasburg, Upwork PTC Recruiter