Maria Fernanda M.

Top Rated PLUS Graphic Designer specialized on Digital Marketing

💼 Fernanda Montes Head of Communication & Design | Digital Strategist | Senior Graphic Designer | Certified Holistic Coach Top Rated Plus on Upwork | 20+ years of international experience 🎯 I empower brands through conscious design, strategic communication, and technological innovation — creating real impact for people and businesses. I’m Fernanda Montes, a Graphic Designer, Digital Strategist, and Holistic Coach with over 20 years of experience working with brands across the U.S., France, Spain, China, Russia, Mexico, Colombia, Argentina, and beyond. My approach blends premium design, digital marketing, emotional intelligence, and emerging technologies (AI) to build memorable brands, high-converting strategies, and soulful visual content. 🎨 I don’t design just to make things look good. I design to connect, inspire, and perform — always with intention and purpose. 🔥 KEY EXPERIENCE: 🌍 BOLD.LY (Netherlands) | 2023–2025 Head of Communication & Design -Creative and visual direction for a personal transformation platform -Design of campaigns, landing pages, lead magnets, and newsletters -AI integration in design and visual storytelling -Strategic collaboration with marketing, tech, and coaching teams -Application of holistic coaching tools to communicate with authenticity and purpose 🌍 AIRBNB (USA) | 2015–2025 Media Team (via Upwork) -Photo editing and premium profile visual management -Salesforce coordination for global listing updates 🌍 MAKE YOUR DEAL (USA) | 2016–2019 Graphic Designer & Digital Marketing Specialist -Full branding and visual identity design -Visual effects and social media campaigns -Visual content creation and email marketing management 🌍 Global Freelance (Upwork) | Since 2005 -Delivered 200+ projects with outstanding client ratings -Designs that generated 5,000+ leads and improved conversions by 40%+ -Workflow optimization using AI-powered tools -Worked directly with founders, CMOs, and product teams -Top Rated Plus on Upwork for consistent excellence 💡 SPECIALTIES ✅ Purpose-driven visual identity ✅ Sales funnels & high-converting landing pages ✅ Strategic email marketing campaigns ✅ Creative content for social media ✅ AI and traditional video creation ✅ Emotional and persuasive copywriting ✅ Creative direction for conscious brands 🧠 TOOLS & PLATFORMS -Design & Web: Illustrator · Photoshop · InDesign · Canva · WordPress · Shopify · Elementor · Instapage · Clickfunnels · Symvoly -Marketing & Automation: ActiveCampaign · Mailchimp · Salesforce · Trello · Slack · Asana -AI & Visual Production: Midjourney · Runway · Synthesia · Veed.io · Discord · Adobe Premiere -Copywriting & Content: Email · Branding · Social Media · Landing Pages 🎓 EDUCATION & CERTIFICATIONS Holistic Coaching – Bold.ly (2023) -Digital Marketing – Email, Funnels & Automation (2020) -Social Media Management – Ads & Video Marketing (2017) -UX/UI & Web Design – WordPress & Shopify (2012) -Bachelor’s Degree in Graphic Design & Advertising – Universidad Siglo 21 (2003) 🌍 LANGUAGES -Spanish: Native -English: Fluent