Nadezda E.

I do local SEO that produces leads, not just visitors. I get service businesses ranking for the exact searches their customers use before they call, such as "service + near me", and I measure success in calls and booked work instead of clicks or views. When your customers search, they're using specific terms tied to their problem and their neighborhood. Most service businesses rank for the wrong ones, or rank page 2-3 for the ones that matter. I close that gap - and I keep an eye on how your business shows up in ChatGPT and AI Overviews too, since that's where more of those searches are heading. I bring 10+ years of doing SEO, backed by 20+ years in software development. That means I don't just hand you a list of recommendations - I can also implement the fixes myself when that's the right call. My approach: Find the search opportunities your competitors miss. Fix the technical and Google Business Profile issues limiting your visibility. Target the keywords your actual customers use. Track whether rankings turn into calls. The result: more visibility for the searches that matter, and a clear line from ranking to call (not vanity traffic.) 🔍 LOCAL SEO This is what I do: - Google Business Profile optimization: categories, services, posts, review strategy, closing the gap with competitors who outrank you - Keyword research for real "service + city" and "service + near me" searches, with the terms your customers actually type - Competitor and local-pack gap analysis: why they outrank you, and what closes it - On-page SEO and technical audits: title tags, structure, site speed, indexing issues - Citations, NAP consistency, and structured data so Google trusts your business info - Reporting tied to rankings and calls - what moved, why, and what's next. No vanity traffic numbers. ⚙️ WHAT THAT LEADS TO Ranking is half the job - making sure the inquiry doesn't get lost is the other half: - Lead capture that works with what you already have (website forms, GBP messaging, call tracking) - Light automation where it helps - routing, reminders, follow-up - without adding tools you don't need - Flagging where leads currently fall through the cracks, even before adding anything new 🖥️ WHEN A SITE CHANGE IS PART OF THE FIX Sometimes the SEO fix is a page, not just a setting: - New or rebuilt service/location pages when that's what's missing for a keyword - Basic technical cleanup (speed, structure, metadata) when it's blocking rankings - I can build this myself (Astro, WordPress, Webflow) instead of handing it to another specialist 🧰 HOW I WORK Research → Find the gap → Fix it → Track rankings and calls → Repeat - Decisions based on search data and what's actually ranking for your competitors - Findings explained in plain language, not SEO jargon - Defined scope, regular updates, no vague "marketing activities" - Work tied to rankings and calls - if it doesn't move either, it's not the priority 🤝 WHO I'M A FIT FOR - Local service businesses, 1-5 locations, from a single GBP/visibility audit to an ongoing engagement - Mindset: want to rank for the searches that bring in calls, and want to see the numbers that prove it - Businesses who've tried "SEO" before with nothing to show for it - Owners who want straightforward communication, not a black box 📩 READY TO START? Send me: website URL, service + target city, and what "working" would look like for you. I'll identify your highest-impact first move and send a proposal.