Simon E.

"Simon delivered exactly what we needed for our agency's lead generation. The funnel design is clean and professional, the copy converts well, and he set up all the technical integrations perfectly. Communication was excellent throughout." - Agency Client "Simon is the finest Upworker I have worked with. To place this in perspective, I am also an Upworker with 3,000 hours and a quarter-million in earnings. Simon is superlative across the board: skills, communication, quality of work, and business demeanor." - Enterprise Client If your business has steady traffic, paying customers, or leads, but your email list generates under 25% to 35% of your total revenue, you are leaving money on the table. Email works best when it functions as an interconnected retention system rather than random promotional broadcasts. That system comes down to three practical areas: ✅ Technical Infrastructure If your SPF, DKIM, and DMARC records are misconfigured, emails quietly land in Spam or Promotions where buyers never see them. ✅ Behavioral Flow Architecture When automations trigger based on what visitors actually do on your site, you recover abandoned checkouts and turn first-time buyers into repeat customers automatically. ✅ Direct-Response Messaging When emails speak directly to customer problems without corporate fluff, open rates stay healthy and subscribers actually click through. When those three parts work together, email becomes the most reliable, highest-margin channel in the business. Over the past 12 years in marketing, with more than $150,000 in client work as a Top-Rated strategist on Upwork, building and repairing these systems is what I focus on. WHAT WE CAN BUILD: 1) Lifecycle & eCommerce Retention (Klaviyo, ActiveCampaign, GoHighLevel) ▸ Core revenue flows: Welcome series, Abandoned Cart, Browse Abandonment, and Post-Purchase nurture. ▸ Customer segmentation based on buying frequency, order value, and engagement recency. ▸ Deliverability audits to protect domain reputation and restore inbox placement. 2) B2B Cold Outreach & Lead Generation ▸ Targeted cold email sequences built for high deliverability, positive replies, and booked calls. ▸ Lead qualification steps that filter tire-kickers before they reach your calendar. ▸ Pre-call nurture emails so prospects show up prepared and ready to buy. 3) Campaign Strategy & Launches ▸ Direct-response promotional emails for new product drops, sales, and seasonal events like BFCM. ▸ Landing pages and opt-in copy to keep messaging consistent from click to purchase. PROVEN RESULTS: ✓ $700,361 in attributable email revenue over 12 months for a single client (59% from flows, 41% from campaigns). ✓ $34,000 in 30 days for an eCommerce brand, taking Klaviyo from 12% to 23% of total store sales. ✓ 292 booked sales calls at $131 each for a $12k offer in a competitive market, filtering out 85% of unqualified leads. ✓ $15,000 closed in the first 12 hours from a cold campaign to a direct-response page. HOW I WORK: I HUNT FOR LEAKS Guessing does not scale revenue. Before writing a single sequence or touching your ESP, the first step is finding where your customer journey is dropping off: • Is your cart recovery sequence losing buyers because the timing or offer is off? • Are your emails going to Promotions because of domain misconfigurations? • Is your follow-up letting interested leads go cold after booking a call? • Are you emailing the entire list instead of segmenting buyers from non-buyers? Once the leak is clear, the fix is straightforward: repair the technical setup, write clear messaging, and let the system run. WHAT TO EXPECT: ▸ Clear Communication: Fixed scopes, agreed milestones, and consistent updates. ▸ Strategy First: Looking at your numbers and setup before writing copy. ▸ Business Metrics: Focusing on attributable revenue, open rates, and deliverability instead of vanity numbers. If you have an email list that is not pulling its weight, or an outreach campaign that needs fixing: Send a message with a link to your store or offer, and describe where things are stalling. I will take a look and tell you where I would start.