Mallory M.

Thanks for taking a look at my profile. I'm a digital marketing expert who helps businesses grow through analysis and content strategy. I research audiences, build content libraries, and pair that content with SEO, paid media, email marketing, and strategic PR. Then I analyze, optimize, and reallocate for continuous improvement. I build multi-channel funnels, landing pages, run A/B tests and CRO campaigns, and work within CRMs to connect marketing to the sales pipeline, including lead scoring and buyer intent. Some proof, not just promises: -Took over SEO for a B2B company that had "done SEO for 10 years" with nothing to show for it. Cut 80% of the site's low-value pages and drove a 40% increase in sales that year. -Resolved a negative SEO attack for a boutique investment firm: disavowed 1,000+ spam domains, cut a bloated sitemap from 122 to 13 pages, and implemented schema. Spam impressions dropped 86% in three weeks. -Rebuilt a wellness organization's HubSpot database into usable segments and converted their design files into modular email templates, turning email production into something their own team could maintain. -Launched a DTC brand's Kickstarter, built their Facebook community, and stood up their Shopify store in two months, starting from zero data and 400 followers. Found an overlooked audience segment that drove 4x ROAS and 10,000 community growth. A little about me Sneaky Strategist: My favorite compliment from a coworker or client when I'm explaining a strategy is "wow, glad you're on our side." :) On Collaboration, Ego, and Data: I am a low ego collaborator, which means I consistently put the team or business first, rather than my personality or the personality of the business owner or CEO. I think data is more important than anyone's opinions, including my own. I believe you should always start with a best practice if you can, have a hypothesis, then let the analytics guide your decisions. On Delivery, Communication, and Ethics: I'm not sure whether everyone likes me, but I think most everyone would say, "with Mal, what you see is what you get." If I say I will do something, you can expect that I will do it. I treat people with courtesy, kindness, and respect because it's the right thing to do. And I do the right thing because doing the right thing feels good. My toolbox: HubSpot CMS, Marketing Automation, CRM Mailchimp Constant Contact Ahrefs SEMrush InLinks Screaming Frog GA4 Google Search Console Many more!