Jennifer B.

I help businesses increase revenue by improving customer acquisition, conversion rates, and retention. I look across the full customer journey to determine whether performance is being limited by the traffic, creative, offer positioning, messaging, funnel, follow-up, tracking, or a combination of factors. From there, I create an integrated strategy focused on improving revenue and scalability. I have 14+ years of experience in email marketing and automation, CRM optimization, paid advertising, sales and lead-generation funnels, conversion rate optimization, and customer acquisition strategy. My work has helped clients: ✅ Grow email marketing to account for more than 35% of total revenue ✅ Consistently generate open rates of 35% to as high as 65% ✅ Achieve CTR of 3% to as high as 12% (not including free downloads CTAs) ✅ Increase opt-in rates by 10% to more than double in some cases ✅ Improve sales funnel conversion rates to as high as 12% ✅ Reduce wasted ad spend by identifying tracking, targeting, and conversion issues ✅ Consistently achieve 3X+ ROAS on ad campaigns ✅ Build more cohesive acquisition and retention systems across multiple channels 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 I help businesses build highly profitable email marketing systems that support the complete customer lifecycle. I handle email strategy, segmentation, flow mapping, copywriting, design, implementation, campaign planning, A/B split testing, and optimization. For eCommerce that may include: - Welcome series - Abandonment/recovery flows (browser, cart, checkout) - Post-purchase, replenishment, cross-sell, upsell, and winback flows - Subscription reactivation flows - Transactional flows - Campaign management For service-based businesses and B2B that may include: - Lead nurturing flows - Call booking reminders and post-call flows - Webinar reminders and post-webinar flows - Customer onboarding flows - Campaign management I also build B2B outbound systems, including list development, sequencing, deliverability, domain authentication, and CRM integration. ⭐ “Jen gave us great advice each month on how to improve our emails, copy, and revenue. She was also incredibly detail-oriented.” – Elaine K., Alight Health Formulas Technology Expertise: Klaviyo, ActiveCampaign, Brevo, MailChimp, Constant Contact, GetResponse, HubSpot, GoHighLevel, Pipedrive, Apollo, Lemlist, Instantly, Dripify, Expandi 𝗣𝗮𝗶𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 I help businesses identify which audiences, messages, offers, and creative concepts deliver the strongest returns, so they can allocate more budget to proven combinations and scale campaigns faster while staying profitable. I specialize in Meta ads (Facebook & Instagram) paid advertising, handling: - Campaign strategy - Buyer persona (customer avatar) - Competitor research - Audience research - Creative direction - Ad copywriting/editing - Campaign setup - Bid, budget, and keyword optimization - Tracking (pixel installation, CAPI setup, event deduplication) - Ad management and optimization (ongoing) - Testing (targeting, ad types, hooks, offers, creatives/copy, A/B split testing, etc.) ⭐ “Jennifer and her team helped me scale significantly and outperformed every agency and individual I had worked with before.” – Michael H., Orange Burps 𝗙𝘂𝗻𝗻𝗲𝗹𝘀, 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 I help clients create a clear customer journey that answers the right questions, builds trust, reduces friction, and gives the visitor a compelling reason to buy. I handle strategy, copywriting, design, buildout, analytics, and A/B split testing to increase opt-in rates and conversion rates. I've created: lead-generation funnels, sales pages, landing pages, webinar funnels, quiz funnels, call-booking funnels, case-study funnels, product funnels, and multi-step funnels with upsells and downsells. I also handle funnel conversion rate optimization. ⭐ “Jen really knew her stuff and took my business to the next level.” – Joshua D., JTDODD Technology Expertise: GoHighLevel, WordPress, Shopify, ClickFunnels, LeadPages, InstaPage, Squarespace, Wix, Kajabi, Thinkific, Teachable, Zapier, Make 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝗱𝗶𝘁𝘀 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Not seeing the kind of ROI you’d like to see from your marketing efforts? I provide comprehensive marketing audits and marketing strategy designed to answer four questions: ✅ What is working? ✅ What is underperforming? ✅ Why is it happening? ✅ What should be prioritized next? I provide a detailed report and a Loom video walkthrough covering all my recommendations. ⭐ “Jennifer’s audit exposed the gaps across my entire system—the good, the bad, and the ugly. It was exceptional.” – Linda S., iRemember, LLC 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲? Message me on Upwork today.