Jennifer B.

Email Marketing & Automation | Meta / Facebook Ads | Landing Pages

I help businesses increase revenue by improving customer acquisition, conversion rates, and retention. I look across the full customer journey to determine whether performance is being limited by the traffic, creative, offer positioning, messaging, funnel, follow-up, tracking, or a combination of factors. From there, I create an integrated strategy focused on improving revenue and scalability. I have 14+ years of experience in email marketing and automation, CRM optimization, paid advertising, sales and lead-generation funnels, conversion rate optimization, and customer acquisition strategy. My work has helped clients: ✅ Grow email marketing to account for more than 35% of total revenue ✅ Consistently generate open rates of 35% to as high as 65% ✅ Achieve CTR of 3% to as high as 12% (not including free downloads CTAs) ✅ Increase opt-in rates by 10% to more than double in some cases ✅ Improve sales funnel conversion rates to as high as 12% ✅ Reduce wasted ad spend by identifying tracking, targeting, and conversion issues ✅ Consistently achieve 3X+ ROAS on ad campaigns ✅ Build more cohesive acquisition and retention systems across multiple channels 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 I help businesses build highly profitable email marketing systems that support the complete customer lifecycle. I handle email strategy, segmentation, flow mapping, copywriting, design, implementation, campaign planning, A/B split testing, and optimization. For eCommerce that may include: - Welcome series - Abandonment/recovery flows (browser, cart, checkout) - Post-purchase, replenishment, cross-sell, upsell, and winback flows - Subscription reactivation flows - Transactional flows - Campaign management For service-based businesses and B2B that may include: - Lead nurturing flows - Call booking reminders and post-call flows - Webinar reminders and post-webinar flows - Customer onboarding flows - Campaign management I also build B2B outbound systems, including list development, sequencing, deliverability, domain authentication, and CRM integration. ⭐ “Jen gave us great advice each month on how to improve our emails, copy, and revenue. She was also incredibly detail-oriented.” – Elaine K., Alight Health Formulas Technology Expertise: Klaviyo, ActiveCampaign, Brevo, MailChimp, Constant Contact, GetResponse, HubSpot, GoHighLevel, Pipedrive, Apollo, Lemlist, Instantly, Dripify, Expandi 𝗣𝗮𝗶𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 I help businesses identify which audiences, messages, offers, and creative concepts are delivering the strongest returns, enabling them to allocate more budget to proven combinations and scale campaigns more quickly while maintaining profitability. I specialize in Meta ads (Facebook & Instagram), handling: - Campaign strategy - Buyer persona (customer avatar) - Competitor research - Audience research - Creative direction - Ad copywriting/editing - Campaign setup - Bid, budget, and keyword optimization - Tracking (pixel installation, CAPI setup, event deduplication) - Ad management and optimization (ongoing) - Testing (targeting, ad types, hooks, offers, creatives/copy, A/B split testing, etc.) ⭐ “Jennifer and her team helped me scale significantly and outperformed every agency and individual I had worked with before.” – Michael H., Orange Burps 𝗙𝘂𝗻𝗻𝗲𝗹𝘀, 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 I help clients create a clear customer journey that answers the right questions, builds trust, reduces friction, and gives the visitor a compelling reason to buy. I handle strategy, copywriting, design, buildout, analytics, and A/B split testing to increase opt-in rates and conversion rates. I've created: lead-generation funnels, sales pages, webinar funnels, quiz funnels, call-booking funnels, case-study funnels, product funnels, and multi-step funnels with upsells and downsells. ⭐ “Jen really knew her stuff and took my business to the next level.” – Joshua D., JTDODD Technology Expertise: GoHighLevel, WordPress, Shopify, ClickFunnels, LeadPages, InstaPage, Squarespace, Wix, Kajabi, Thinkific, Teachable, Zapier, Make 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝗱𝗶𝘁𝘀 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Not seeing the kind of ROI you’d like to see from your marketing efforts? I provide comprehensive marketing audits designed to answer four questions: ✅ What is working? ✅ What is underperforming? ✅ Why is it happening? ✅ What should be prioritized next? I provide a detailed report and a Loom video walkthrough covering all my recommendations. ⭐ “Jennifer’s audit exposed the gaps across my entire system—the good, the bad, and the ugly. It was exceptional.” – Linda S., iRemember, LLC 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲? Message me on Upwork today.