Kirwyn B.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I help you Measure What Matters, Automate What Works & Learn With AI. Running paid ads but not sure what is working, what is not, or what to do next? I help you see which channels & ads bring paying customers, including offline sales by phone, WhatsApp, in your CRM, etc, so you can optimise your marketing. I also build automations that take busywork off your plate, and if you want to do more with AI yourself, I coach you. My process is strategy-first. We don't start with tools; we start with your business outcomes. The purpose of any system, whether analytics, automation, or AI, is not to generate output but to answer your most critical business questions & trigger the right actions. 𝗛𝗼𝘄 𝗜 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: 🤝 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗞𝗲𝘆 I work with you to ensure success ⇒ We: 🎯 𝗗𝗲𝗳𝗶𝗻𝗲 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 (𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗕𝗲𝗳𝗼𝗿𝗲 𝗧𝗮𝗰𝘁𝗶𝗰𝘀) Before a single tag is fired, we get crystal clear on your business objectives. We then translate those goals into the key questions that will guide our entire strategy. This ensures we only measure what truly impacts your bottom line. 🧱 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 '𝗦𝗶𝗻𝗴𝗹𝗲 𝗦𝗼𝘂𝗿𝗰𝗲 𝗼𝗳 𝗧𝗿𝘂𝘁𝗵' (𝗥𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗗𝗮𝘁𝗮) I architect and implement robust, scalable data foundations (using GA4, GTM, and server-side tracking) designed to capture the specific user behaviours that lead to your desired outcomes, including sales that close away from your website, such as over the phone, in a CRM like Kommo, or on WhatsApp. We move from messy, unreliable data to a source of truth you can trust. 📈 𝗧𝘂𝗿𝗻 𝗗𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 (𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀) I create intuitive Looker Studio dashboards that answer your key questions and tell a clear story, not just display numbers. We build in triggers and diagnostic frameworks so you know exactly what to do when your key metrics change. This is how you move from analysis paralysis to decisive, data-informed action. ⚙️ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗪𝗵𝗮𝘁 𝗪𝗼𝗿𝗸𝘀 (𝗦𝘆𝘀𝘁𝗲𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻) Once you know what's working, the next step is making it run without manual effort. For example, when sales close offline, automation can send them back to ad platforms such as Meta, TikTok and Google Ads as real purchases, so the ad platforms optimise on paying customers rather than estimates. I build automations that eliminate repetitive tasks, connect your systems, and keep data flowing without intervention. Google Workspace, Apps Script, N8N, Make, and API integrations across your tech stack. The goal is not just to automate tasks but to build systems your business can rely on. 🤖 Learn With AI (AI Coaching) I coach you one to one over Zoom, on your real work rather than generic prompts. You keep your hands on the keyboard and learn to work with AI the way you would onboard a capable new colleague: give it your context, judge what it gives back, and build your own workflows with it. The aim is that you can do work you couldn't do before and keep learning on your own, needing me less each session rather than more. 🧐 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗧𝗲𝗮𝗺'𝘀 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 (𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗧𝗿𝗮𝗻𝘀𝗳𝗲𝗿) My goal is to make you self-sufficient. I provide extensive video walkthroughs and documentation for everything I build, explaining not just the 'what' but the 'why'. I empower your team to own your systems and continue making smart decisions long after our engagement ends. My expertise includes: * Full-Funnel Measurement Strategy & Roadmapping * Marketing & Revenue Attribution (connecting spend to sales) * Offline Conversion Tracking (e.g. phone, CRM & WhatsApp sales sent back to ad platforms like Meta, TikTok & Google Ads) * WhatsApp Sales Attribution (e.g. with Kommo & Shopify) * Shopify Tracking & Integrations * GA4 & GTM Architecture (for scale and accuracy) * Actionable Looker Studio Dashboards & Custom Connectors * Google Workspace & API Automation (Apps Script, N8N, Make) * Cookie Consent: Geo Targeting with multiple banners * Server-Side Tracking * AI Coaching & AI-Powered Automation (e.g. Claude, ChatGPT, n8n, etc) If you're ready to stop guessing and build a true strategic advantage with your data, your systems, and your AI tools, send me a message. Let's discuss your business objectives and see if we're a good fit.