Ashley M.

I am a Senior SEO Consultant who brings strategic guidance, structure, and direction to companies looking for more than basic SEO. I help teams understand what is holding their organic performance back and create clear plans that are realistic to implement. ➤ HOW I WORK My approach combines strategic thinking with practical execution. I focus on identifying what actually matters for growth, prioritizing the work that moves the needle, and giving teams the clarity they need to take action. I work well with marketing, product, engineering, content, and leadership teams and can translate complex SEO needs into clear next steps. ➤ SERVICES I OFFER ✅ SEO Strategy High-level planning, frameworks, priority roadmaps, and guidance for long-term growth. ✅ Technical SEO Audits, diagnostics, indexation improvements, site structure, migrations, and overall technical foundations. ✅ Content and Keywords Topic strategy, keyword research, content systems, and page-level recommendations for scalable publishing. ✅ AI SEO Optimization and content structuring to increase inclusion in AI overviews (AIO), LLMs and other generative search features. ✅ Ongoing Support Fractional SEO leadership, monthly consulting, and cross-functional collaboration with your internal teams. ➤ BACKGROUND I have a mix of agency and in-house SEO experience, giving me exposure to a wide range of brands, team structures, and growth challenges. This variety shaped the way I work today by combining strategic thinking with clear, scalable execution. My projects have included travel, SaaS, B2B, eCommerce, automotive, and education tech clients, with experience ranging from supporting Norwegian Cruise Line on the agency side to building the SEO function in-house at Teachable. ➤ WHAT YOU CAN EXPECT Clients hire me when they need clarity, direction, and a senior point of view. I ask the right questions, spot issues quickly, and give structured recommendations that teams can follow without guesswork. My work is collaborative, transparent, and grounded in what supports long-term growth. ➤ LET'S WORK TOGETHER If you need a partner who can assess your current SEO state, create a clear plan, and guide your team through high-quality execution, I can help. I support companies seeking a strategic consultant who understands both the big picture and the details needed to deliver results. - Tools: SEMRush, Ahrefs, Screaming Frog, Google Analytics, Google Search Console, Data Studio, Moz - Industries: SaaS, B2B, e-commerce, travel and hospitality, education tech, automotive, startups, global brands, and local service businesses - Markets: International SEO, USA, Canada, EMEA, Latin America