Kirill S.

Is your Google Ads Smart Bidding optimizing toward clicks instead of actual revenue? The algorithm is only as good as the data you feed it — and most setups leak signals before they reach Google. I fix the measurement layer so Smart Bidding learns from real business outcomes: qualified leads, closed deals, and actual purchases — not just form fills. What I set up and fix: — Enhanced Conversions (web & leads) via GTM — more attributed conversions vs standard gtag setup, verifiable on any account — Offline conversion import — CRM stage mapping to Google Ads, including HubSpot native integration with custom triggers — Shopping cart data in purchase tags — item IDs, revenue, quantities passed correctly for Dynamic Remarketing and PMax — GA4 event architecture — clean data layer, custom events, funnel tracking — Meta Conversions API — server-side event matching to complement pixel data — Conversion tracking audits — find what's broken, duplicated, or misattributed Platforms: Shopify, WordPress, custom stacks Works with: Google Ads, GA4, GTM, HubSpot, Meta Ads If your conversions look fine in the dashboard but your campaigns aren't scaling — the problem is usually the signal. Let's find it.