Murad F.

Broken tracking doesn't look broken. It looks like your ads got worse. A pixel stops firing after a theme update. A cookie banner blocks a tag it shouldn't. Consent Mode isn't signalling properly, so Google stops modelling the conversions it can't see. Nothing errors. Reported conversions just drift down, the ad platform optimises against incomplete data, and three months later nobody can explain why performance fell. I find that, prove it with the actual network requests, and fix it. Where I specialise Tracking that has to stay accurate under consent. Consent Mode v2. A CMP that blocks tags correctly without destroying attribution. GDPR and UK PECR compliant setups. Global Privacy Control for US state laws. Most tracking specialists don't touch consent; most privacy consultants can't read a dataLayer. Almost every expensive failure I see lives in that gap. What I do Tracking and attribution audits where every finding cites the request that proves it, not an opinion. Server-side GTM on Stape or Google Cloud. Meta Conversions API and Google Ads enhanced conversions. GA4 rebuilds when the data model itself is wrong. Consent Mode v2 with Cookiebot, CookieYes, Complianz, Consentmo or custom. Shopify, WooCommerce, WordPress, Webflow and custom stacks. Why I'm different from most tracking freelancers Laravel-certified engineer, 7+ years, 25+ production web projects, CTO of a 20-person development agency. Server-side tracking is backend engineering — containers, event payloads, API forwarding, webhooks — and that's what I've built for a decade. I also build the CRM and automation side, so when conversions need to flow back from HighLevel, HubSpot or a custom database into Meta and Google, that's the same job to me rather than someone else's problem. That's why I debug the hard cases instead of reinstalling the tag and hoping. Start here Send me your URL. I'll scan it and show you three real findings before you decide whether to hire me.