Susanna S.

Hi there, I'm Susanna, a Google Ads expert since 2012. I've successfully managed 100+ Google Ads campaigns ranging from $1000 to $100.000 monthly, working with a few long-term clients at any time. I am specialized in the Scandinavian and DACH markets, managing Google Ads campaigns targeting Sweden, Norway, Denmark, Germany, Austria, and Switzerland. I have sufficient German and Swedish understanding to help me manage keywords, landing pages and ads. My main specialty is anything with a longer decision process: B2B, construction industry, tech, high-end products, software, etc. If your business sells something, that takes more than 20 minutes to buy, then I have special expertise that can make your Google campaigns more successful. I have an excellent track record at taking over underperforming accounts, and turning them into the profitable source of revenue that they should be. This could mean increasing ROAS while keeping the same budget, or increasing revenue while keeping the same ROAS - depending on your business goals. I'm a behavior geek. There is just so much to uncover about how your customers behave, and how to influence their awareness, consideration, and decision. I work with over 30 psychological and business models in my work, using whatever is most fitting for the problem. There is no time to test everything, so we should work with whatever recent studies we can find. I follow marketing and technical trends, reading frequently the Harvard Business Review, Google, Hubspot, Ogilvy, Socialbakers, Adobe, PPC Hero, Avinash Kaushik, Neil Patel, Rory Sutherland, and Dan Ariely. Structured and thoughtful work is my passion. My clients always give me good feedback on the clean and logical attitude, that I use in their accounts. I prefer to keep things easy to understand and relatively easy to manage, because this way we can make sure, that: - no money is wasted, - Quality Score is excellent, - ROAS is maximized, - and we don't miss any growth opportunities. What can you expect, when we work together? 1. First, we need to identify your customers, and find the ways they search or interact. 2. Then we need to understand what is their actual state of mind. 3. Then we can find the message, that won't distract customers; instead, it will connect to their actual need or desire, and provide and a smooth way towards your website. 4. When we have the campaign data, we can learn about customer behavior and needs even more and adapt the campaigns, to make sure that our system is highly profitable. Would you like to see, what I can achieve for your business? Contact me now!