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Mariana A.
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Mariana A.

Brand Identity & Packaging Designer for Consumer Brands

I help brands build strong, memorable identities and packaging systems that elevate perception and stand out in competitive markets. With 20+ years of experience, I create cohesive brand systems that not only look refined — but support real business growth. Specializing in: • Brand identity design (logo, visual systems, brand guidelines) • Packaging design for consumer products • Labels, boxes, and scalable product systems • Brand-aligned presentations & pitch decks I work with D2C and consumer brands to develop design solutions that increase perceived value, strengthen brand recognition, and create consistency across all touchpoints. ✔ 500+ successful projects on Upwork ✔ Top Rated freelancer (96% Job Success) ✔ 20+ years of industry experience ✔ Trusted by brands worldwide My approach combines strategic thinking with a deep understanding of branding and packaging production, ensuring every design works seamlessly from concept to final print. Efficient and reliable delivery aligned with your timeline. Selected work available in my Upwork portfolio below.

🇦🇷San Miguel de Tucuman, Argentina$50/hr100% JSS4.93 (376)Since Oct 2015
GlobeUpwork

Earnings and projects

MRR
$3.1k

Last 6 months ÷ 6

World#12,033 / 412k
🇦🇷Country#152 / 4,639
Revenue, last 30 days
$4.6k

Last 6 months: $19k

World#6,425 / 412k
🇦🇷Country#71 / 4,639
Total earnings
$205k

Billed in all: $247k

World#14,825 / 412k
🇦🇷Country#134 / 4,639
Per project
$370

$1k in the last 6 months

World#211,407 / 412k
🇦🇷Country#2,292 / 4,639
Projects, last 6 months
18
78% fixed22% hourly
World#7,230 / 412k
🇦🇷Country#64 / 4,639
Projects in all
553

Across 577 contracts

73% fixed27% hourly
World#1,420 / 412k
🇦🇷Country#15 / 4,639

Earnings, last 30 days

$247k+$4.6k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$242.5k$245.0k$247.5kOct 8Oct 23Nov 7

Skill rankings: Top 0.67% in Vector Art

Top 1% in 3 of 13 skills, ranked by MRR among everyone on Upwork with the skill.

  1. 3Comparison Infographic40 freelancers · 🇦🇷 #1Top 8%
  2. #10Vector Art1,484 freelancers · 🇦🇷 #1Top 0.67%
  3. #11Stationery Design746 freelancers · 🇦🇷 #1Top 1%
  4. #15T-Shirt Design1,887 freelancers · 🇦🇷 #1Top 0.79%
  5. #24Poster Design2,824 freelancers · 🇦🇷 #1Top 0.85%
  6. #35Book Cover2,190 freelancers · 🇦🇷 #1Top 2%
  7. #36Typography2,054 freelancers · 🇦🇷 #1Top 2%
  8. #42Concept Design1,824 freelancers · 🇦🇷 #3Top 2%