Paul R.
Magento & Shopify Plus Expert | Speed & CRO | AI for eCommerce
Expert-Vetted (top 1% on Upwork) eCommerce developer: $2M+ earned, 100% Job Success, Adobe Certified Professional (Adobe Commerce). I fix slow, broken, and under-converting Magento 2, Shopify Plus, and WooCommerce stores, and help you add AI where it actually pays off. You work with me, not an account manager. I’m the founder of MageCloud, an eCommerce agency with 17+ years in Magento, Shopify, and WooCommerce. If the job needs more hands, I bring in developers, designers, QA, and a PM from my team. WHAT I DO • Magento 2 / Adobe Commerce: development, upgrades, Hyvä themes, custom modules, Magento 1 → 2 migration • Shopify & Shopify Plus: custom apps, theme work, migrations from Magento and WooCommerce • WooCommerce & WordPress: performance, plugin cleanup, security, migrations • Speed & Core Web Vitals on all three platforms • CRO: GA4 funnels, checkout, cart and product page optimization, A/B testing • Integrations: ERP, CRM, PIM, payments and shipping via REST / GraphQL • AI for eCommerce: chatbots, AI search, recommendations, AI-generated product content RECENT RESULTS • Thermos: a cart progress bar that lifted completed checkouts by 35.74% • WooCommerce store with millions of monthly visits: full performance optimization • Furniture brand: Magento ERP integration, B2B features and infrastructure stability • International brand: Magento 1 → Magento 2 migration More cases in the portfolio below. HOW I WORK I start with a roadmap, not code: what's broken, what's costing you revenue, and what gives the best ROI. Then we fix things in that order. I won't sell you a rebuild when optimization will do. "He gave it to us straight on Hyvä vs. just optimizing what we already have. Left with an actual plan." (Magento 2 client, Upwork review) A GOOD FIT IF • Your Magento store is slow or unstable • Your Shopify store gets traffic but doesn't convert • Your WooCommerce checkout is losing orders • Your previous developer disappeared or left tech debt • You want AI but don't know where it will pay off Send me your store URL, the main problem, and your goal. I'll reply with the clear first step: an audit, a fix, a migration plan, or a short call.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $36k
Billed in all: $2,608,840$2.61M
$2.3k in the last 6 months
Across 293 contracts
Earnings, last 30 days
Skill rankings: Top 0.88% in WordPress
Top 1% in 3 of 20 skills, ranked by MRR among everyone on Upwork with the skill.
- #6Ecommerce Performance Optimization278 freelancers · 🇺🇦 #1Top 2%🇺🇦#1 of 13
- #8Ecommerce SEO Audit523 freelancers · 🇺🇦 #3Top 2%🇺🇦#3 of 29
- #10LLM API Integration359 freelancers · 🇺🇦 #2Top 3%🇺🇦#2 of 23
- #17Magento 21,265 freelancers · 🇺🇦 #2Top 1%🇺🇦#2 of 82
- #20Magento2,249 freelancers · 🇺🇦 #2Top 0.89%🇺🇦#2 of 92
- #38Website Migration2,321 freelancers · 🇺🇦 #2Top 2%🇺🇦#2 of 65
- #50Page Speed Optimization3,190 freelancers · 🇺🇦 #5Top 2%🇺🇦#5 of 142
- #54WordPress Plugin5,436 freelancers · 🇺🇦 #6Top 0.99%🇺🇦#6 of 253