Tom Z.

Expert-Vetted (Top 1% on Upwork) Google Ads consultant with 15+ years in paid media and $1M+ earned on Upwork. 100% Job Success. 224 completed jobs. 9,000+ verified hours. 4.9/5 across 162 reviews. I’m also a published author on digital marketing and paid media. My books include I Bought Growth for a Living: A Memoir of Fifteen Years Inside Digital Marketing and The Google Ads Audit Playbook. I help businesses answer three expensive questions: 1. Where is our paid-media budget being wasted? 2. Can we trust the conversion data? 3. What needs to change to generate more qualified leads, sales, and revenue? I specialize in Google Ads and Meta Ads strategy, audits, account restructuring, ongoing management, performance optimization, and the measurement systems underneath paid acquisition. MY EXPERIENCE INCLUDES • Google Search, Shopping, Performance Max, Display, and YouTube • Meta / Facebook / Instagram Ads • B2B, SaaS, ecommerce, lead generation, technology, and high-value service businesses • GA4 and Google Tag Manager • Server-side tracking and Meta Conversions API • CallRail and call-conversion tracking • Offline conversion imports and CRM feedback loops • Attribution and full-funnel analysis • Landing-page and conversion-rate optimization • Looker Studio reporting • BigQuery and marketing-data analysis • HubSpot and Salesforce • Marketing automation, lead scoring, lifecycle stages, and conversion-flow troubleshooting WHY MY APPROACH IS DIFFERENT Most paid-media specialists stop at the ad platform. I don’t. I look at the entire path: Ad click → landing page → conversion tracking → GA4/GTM → CRM → qualified lead or sale → revenue That matters because an account can look successful inside Google Ads while producing poor-quality leads, inaccurate conversion data, misleading attribution, or unprofitable business results. Before deciding what should change, I look at campaign structure, search terms, bidding, targeting, landing pages, tracking implementation, attribution, CRM data, and downstream lead quality. The goal isn’t simply to make Google Ads report better numbers. The goal is to make paid media produce better business results. CLIENTS COMMONLY HIRE ME FOR • Google Ads audits and second opinions • Diagnosing declining performance or rising acquisition costs • Finding wasted ad spend • Restructuring accounts that have become difficult to manage • Scaling profitable campaigns • Google Ads and Meta Ads management • Repairing broken or misleading conversion tracking • GA4 and GTM implementation • Server-side and offline conversion tracking • Evaluating an existing agency or internal media team • Connecting advertising data to qualified leads and revenue • Attribution and funnel analysis • Executive reporting and dashboards • Senior paid-media and performance-marketing advisory • HubSpot, Salesforce, and marketing automation troubleshooting VERIFIED UPWORK TRACK RECORD 🏆 Expert-Vetted — Top 1% on Upwork ⭐ Top Rated Plus ✅ 100% Job Success Score 💰 $1M+ earned on Upwork 💼 224 completed jobs ⏱ 9,000+ verified hours ⭐ 4.9/5 across 162 reviews I am usually the best fit for companies spending enough on paid media that small mistakes have become expensive mistakes. If your campaigns are underperforming, your tracking doesn’t make sense, your leads aren’t converting into revenue, or you simply want an experienced second opinion, send me a message. Include your approximate monthly ad spend, primary business goal, and the biggest concern you have about the account. I’ll tell you what I would investigate first.