Caitlin M.

Certified Meta & Google Ads Expert for E-Commerce Brands

I help e-commerce brands with a proven product scale profitably with certified Meta Ads and Google Ads management — plus the ad creative that keeps your cost per acquisition low. If you're running an e-commerce brand (Shopify, WooCommerce, or similar) and you already know your product sells, you don't need another agency that just "manages your ad spend." You need a partner who can build, run, and optimize Meta Ads and Google Ads campaigns AND keep a steady stream of scroll-stopping ad creative in front of your audience — because stale creative is the #1 hidden cost killing most brands' ROAS. What I Do - Meta Ads management (Facebook & Instagram) — Advantage+ Shopping, prospecting, and retargeting funnels - Google Ads management — Search, Shopping, and Performance Max campaigns built for conversions - Ad creative & content production — static, video, and UGC-style ads (including founder/speaking video content) - Conversion tracking & reporting — GA4, Meta Pixel, Conversions API, and monthly ROAS/CPA dashboards Why Brands Work With Me - Meta and Google Certified in media buying, backed by a paid media team with real e-commerce experience - 8+ years as a content marketing expert before specializing in paid media — creative is built into every campaign, not outsourced or skipped - Data shows why this matters: UGC-style ads can drive up to 4x higher click-through rates than studio-produced creative, and brands that refresh creative regularly maintain significantly lower customer acquisition costs - A dedicated point of contact, a monthly strategy and analytics call, and a clear plan for scaling your ad spend as results come in How We'll Work Together - Strategy call — we look at your product, margins, and revenue to build a custom Meta + Google Ads plan - Setup — account audits, tracking (GA4, Pixel, Conversions API), and creative kickoff - Launch — campaigns go live across Meta and Google, backed by fresh ad creative from day one - Optimize & scale — monthly strategy and analytics calls, ongoing creative refreshes, and data-driven budget scaling Ready to scale your proven product with paid ads that actually convert? Send me a message and let's talk about your goals.