Maria S.
Writer & Creative Director
Creative Consulting & Brand Development: You don't just want a brand: you want something genuine that tells a story that evokes a response. And generic copy? AI slop? No thank you. I have worked as a freelance creative for over a decade. My work spans branding, commercial production (branded content, commercials, and more), and multi-platform copywriting across industries. In short, I've produced every form of content you can think of! I take a lot of pride in my work and genuinely love what I do. So if you want to work with someone who can take initiative, come up with interesting angles, and get the job done, send me a message. I can work with and without AI. I've got a brain, know how to use it, but also know that AI can help you see things from a new perspective, save time, and catch those perky little typos every writer curse. Creative Writing: I didn't stop at copywriting. I have authored books (memoirs, self-help books, and romance novels), articles, feature films, commercials, and animated series. I have written for kids teens, and adults. What can I say? I've got range! Voice-overs, Acting, Directing and producing: My first love is film and theater. I trained as an actor and director in London, and producer in Los Angeles. I have recently started doing voice-overs and voice acting, as well as talking heads because let's face it: it's a lot of fun! Growing up in Sweden before moving overseas I'm fluent in both Swedish and American and British English. As a writer, producer and director I have assisted brands with branded content and commercials. I have access to a recording studio and, if need be, a whole crew of filmmakers! Key Skills Writing: - Copywriting (all brand and marketing collateral, including ads and direct response copy (DRC)) - Blogs & Articles - Fiction & Non-Fiction Books: Children's Books, Books for Teens and Books for Adults (writing, developmental editing, and line editing) - Feature Films & Commercials Creative Direction, Planning & Design: - Creative Direction for Branding and Marketing - Design (social media posts, newsletters, brochures, presentations, etc.) - Directing & Producing Plays & Commercials I have worked with tools such as: - Canva (landing pages, brochures, presentations, social posts & videos) - WordPress - Figma - Surfer SEO & Clearscope - ClickUp - Monday - Slack - Asana - Trello - Klaviyo - Keynote (incl. animation) - Google Docs, Sheets & Presentations - Pages & Word - Numbers & Excel - Hootsuite - ChatGPT & Gemini - Sudowrite - Grammarly - Celtx As for my background, I trained as an actor/director at KADA/ASAD and a producer at UCLA Extension, but I have also worked as an executive PA to the CEO of an equity company and as a sales manager for an online art gallery before I became a freelancer. Being a freelancer has allowed me to combine my love of storytelling and entertainment with my love of innovative businesses. I just wrapped a one-year contract as the head of brand and content for a trading platform, where I built the brand from scratch and did all the copy for the website, emails, and social posts, plus shot commercials and branded content. I also helped direct two designers, one of whom is now taking over the design department. Throughout my freelance career, I've focused on writing, but with a heavy dose of digital marketing and branding. My passion is helping people communicate their unique story/brand, as well as playing around with innovative marketing and branding ideas. DRC might drive sales, but brand drives loyalty. I further have experience with long-form content, having written blogs and articles, as well as non-fiction and fiction books for clients. I've also done a fair amount of developmental editing. This side of my work allows me to truly indulge in my love of good stories! Communication is what I do best—from communicating brands to communicating stories that deserve to be heard, whether because they’re funny, outrageous, or will simply put a smile on your face. I have many long-term clients and enjoy building client relationships that last and evolve over the years. I have listed myself as an agency here simply so that I am able to collaborate with other freelancers as and when needed, though unless you need other skills than mine, you work with me and me alone.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $8.1k
Billed in all: $177,962$178k
$424 in the last 6 months
Across 24 contracts
Across 358 contracts
Earnings, last 30 days
Skill rankings: Top 4% in Screenwriting
Ranked by MRR among everyone on Upwork with the skill.
- #4Autobiography44 freelancers · 🇬🇧 #1Top 9%🇬🇧#1 of 4
- #14Film318 freelancers · 🇬🇧 #1Top 4%🇬🇧#1 of 22
- #21Novel437 freelancers · 🇬🇧 #4Top 5%🇬🇧#4 of 41
- #24Health387 freelancers · 🇬🇧 #4Top 6%🇬🇧#4 of 18
- #36Screenwriting875 freelancers · 🇬🇧 #3Top 4%🇬🇧#3 of 73
- #61Direct Response Copywriting741 freelancers · 🇬🇧 #6Top 8%🇬🇧#6 of 58
- #125Brochure1,988 freelancers · 🇬🇧 #5Top 6%🇬🇧#5 of 74
- #163Website Copywriting2,920 freelancers · 🇬🇧 #23Top 6%🇬🇧#23 of 267