Muhammad F.

Experienced Business Growth Manager and Optimizer ⚡ Google Ads Expert ⚡ Meta Ads Specialist ⚡ Speaks Fluent English ⚡ Full-funnel performance marketing I manage Google Ads, Meta Ads, and conversion tracking for product and service businesses so campaigns optimize using accurate, reliable data. My work revolves around: ✔ Increasing ROAS ✔ Reducing CPA ✔ Improving Lead quality ✔ Reducing Cost per lead (CPL) I prefer to make optimization decisions based on tracking and reliable data, not guesses. ⚙️ Google Ads & PPC Services I Provide ✅ Google Ads Search campaigns ✅ Performance Max (lead generation focused) ✅ Local & national lead generation campaigns ✅ High-intent keyword research (buyer-focused) ✅ Search term analysis & negative keyword control ✅ Ad copy aligned with user intent, ad extensions for CTR ✅ Bid & budget strategies (Max Conversions, tCPA) ✅ Campaign structuring by intent (brand, non-brand, competitor, long-tail) ✅ Search match type strategy (exact, phrase, broad with controls) ✅ Audience signals & observation layers ✅ Geographic, day-parting & device-level optimization ✅ Ongoing keyword pruning to reduce wasted spend ✅ Landing page analysis, Quality Score improvement ✅ A/B testing of ads (within policy limits) 📣 Meta Ads Services I Provide ✅ Facebook & Instagram campaign setup and management ✅ Campaign structuring by objective (leads, conversions, traffic, retargeting) ✅ Audience targeting: custom audiences, lookalikes, exclusions ✅ Meta Pixel & Conversions API setup for accurate tracking ✅ Creative testing (static, video, carousel) and ad copy ✅ Retargeting and funnel-stage audience segmentation ✅ Budget and bid strategy optimization, ongoing scaling ✅ Special Ad Category compliance where applicable 📊 Conversion Tracking & Analytics Google Ads and Meta Ads work better when conversion data is accurate. I ensure your account is set up correctly using: ✅ Google Tag Manager (GTM), Google Analytics 4 (GA4) ✅ Google Ads conversion actions, Meta Pixel & Conversions API ✅ Form, button & click tracking, cross-domain & funnel tracking ✅ Fixing attribution errors & double-counting ✅ Event-based conversion setup aligned with business goals ✅ Verification of conversion firing, troubleshooting missing/delayed/duplicated conversions ✅ UTM parameter structure & campaign tracking logic ✅ Ensuring GA4, Meta, and Ads platform data consistency ✅ Tracking setup that supports automated bidding strategies This allows both Google Ads and Meta Ads to optimize toward real leads. 🧠 Account Setup & Stability Well-performing ad accounts are stable, not chaotic. I give close attention to: ✔ Account change history, learning phase management, data stability during optimizations ✔ Structured testing instead of random changes ✔ Competitor & landscape analysis, funnel-aware optimization (TOFU → BOFU) ✔ Campaign reporting & performance insights, PPC audits & troubleshooting ✔ Invalid traffic awareness & traffic quality control 📐 How I Approach Ad Accounts ➡️ Audit account (Google Ads and/or Meta Ads) ➡️ Verify conversion tracking (GTM / GA4 / Meta Pixel / Ads) ➡️ Identify intent gaps & wasted spend ➡️ Fix structure, targeting, and settings ➡️ Optimize campaigns for lead quality & CPL ➡️ Scale only after performance becomes consistent 🛠 Tools & platforms I can work with ✔ Google Ads, Meta Ads Manager, GTM, Meta Pixel & Conversions API, GA4 ✔ Google Merchant Center, Looker Studio (dashboards & reporting) ✔ CallRail, Kajabi, Kartra, Google Forwarding Numbers ✔ HubSpot, GoHighLevel, Salesforce, Zoho CRM, Pipedrive ✔ Google Sheets, Webflow, WordPress & WPForms tracking ✔ Unbounce, Leadpages, ClickFunnels attribution concepts ✔ Calendly booking, Zapier-style automation (concept-level) 🎯 Industries & Clients I Prefer to Work with ✔ Local service businesses, professional & consulting services ✔ B2B companies, ecommerce and DTC brands ✔ High-ticket or intent-driven offers ✔ Businesses planning to advertise long-term 💬 Typical engagement Generally projects start with either a Google Ads or Meta Ads audit, or conversion tracking setup/fixes. Once the foundation is solid, a project can continue with ongoing ad management to improve lead quality and maintain performance over time. 📌 If you want paid ads to become a predictable and profitable channel — instead of a constant experiment — let's work together. ✅ Your Growth Is My Mission 🚀 Let's discuss your project!