Akanksha S.

I am an Executive Assistant and Operations professional with 12+ years of experience supporting founders, CEOs, leadership teams, and digital marketing agencies. My experience spans executive support, business operations, project management, client coordination, email marketing, paid advertising support, HR, and administrative systems. I help businesses stay organized by managing priorities, coordinating teams, improving workflows, and ensuring projects move from planning to execution. With 8+ years of experience in digital marketing agency environments, I can manage multiple projects, maintain client relationships, track performance, and keep day-to-day operations running smoothly. My goal is to reduce leadership's administrative workload, improve team efficiency, and ensure nothing falls through the cracks. Core Areas of Expertise A. Executive Assistant & Executive Support 1. Executive support for CEOs, founders, and leadership teams 2. Calendar, inbox, meeting, appointment, and travel management 3. Preparing agendas, meeting notes, executive summaries, and follow-up actions 4. Tracking leadership priorities, deadlines, and strategic initiatives 5. Managing professional correspondence and confidential information 6. Organizing documents, digital workspaces, and recurring reminders B. Operations Management & Project Coordination 1. Managing day-to-day business and agency operations 2. Coordinating projects, tasks, deadlines, and deliverables from start to finish 3. Acting as the point of contact between clients, leadership, and internal teams 4. Coordinating designers, copywriters, developers, marketers, contractors, and vendors 5. Maintaining project dashboards, trackers, and operational reports 6. Identifying bottlenecks, resolving delays, and improving team workflows 7. Creating SOPs, checklists, templates, and processes to improve efficiency C. Strategic Planning & Client Coordination 1. Organizing business priorities, projects, and upcoming launches 2. Supporting leadership meetings, strategic planning, and execution tracking 3. Coordinating client onboarding, requirements, approvals, and ongoing communication 4. Managing client follow-ups and ensuring commitments are completed on time 5. Researching business opportunities, competitors, vendors, and services 6. Preparing leadership updates, client reports, and progress summaries D. Email Marketing & Marketing Operations 1. 8+ years of hands-on email marketing experience 2. Creating and scheduling email campaigns, newsletters, and automated flows 3. Managing email calendars, audience segmentation, and list management 4. Performing A/B testing, CTA optimization, and campaign quality checks 5. Tracking open rates, click rates, conversions, and revenue performance 6. Coordinating copy, design, approvals, and campaign launches 7. Managing promotional offers, discount codes, and SMS campaigns E. Digital Marketing, Paid Ads, SEO & Content 1. Supporting Google Ads and Meta Ads campaign operations 2. Coordinating advertising creatives, landing pages, campaign tasks, and reporting 3. Supporting lead generation campaigns, funnels, and outreach activities 4. Assisting with SEO through keyword research, competitor research, and website content optimization 5. Coordinating content calendars, blog posts, newsletters, and social media publishing 6. Managing social media content across Facebook, Instagram, YouTube, X, Pinterest, and Google Business Profile 7. Updating WordPress websites and maintaining marketing content 8. Tracking campaign KPIs and preparing performance reports F. HR, CRM & Administrative Operations 1. Recruitment coordination, candidate sourcing, interview scheduling, and follow-ups 2. Employee onboarding, access setup, HR records, and documentation 3. CRM updates, data entry, and database maintenance 4. Managing contracts, invoices, payroll sheets, and light bookkeeping 5. Creating Insertion Orders, Sales Orders, and Purchase Orders 6. Accounts Receivable (AR) and Accounts Payable (AP) administrative support 7. Tracking outstanding invoices, payments, and vendor follow-ups 8. Managing digital files, spreadsheets, presentations, and business records 9. Google Workspace setup, domain management, and DNS/SPF/DKIM coordination 10. Live chat, technical support, and general administrative assistance G. Systems, Process Improvement & AI 1. Creating SOPs, process documents, templates, and internal knowledge bases 2. Building and maintaining project management workflows and task tracking systems 3. Using ChatGPT and AI tools for research, documentation, email drafting, and meeting summaries 4. Identifying repetitive tasks and improving processes to reduce manual work 5. Coordinating CRM, software, and business system updates Clients hire me when they need a dependable professional who can support leadership, manage operations, coordinate teams, and handle marketing activities without constant supervision.