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John M.
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John M.

Strategic Content & SEO Lead for Technical and Industrial Brands

Looking to significantly increase organic traffic and keyword rankings with authentic, expert content? You're in the right place. Proven results across technical and industrial brands: → 1,086% growth in organic clicks in 12 months for an aerospace client (new site, no prior content) → 49.4% increase in organic clicks over six months for an established automotive site → ~2.1M organic sessions driven by SEO content for an automotive industry site → Trusted by brands in firearms/tactical, manufacturing, and aviation to write content that actually reads like it was written by someone who knows the subject "John understands what makes a good blog and is an excellent communicator, both in his writing and interpersonally... His blogs have helped us bring many readers and potential customers to our site." — Patrick Wolfe, Junior Content Creator, Bear Creek Arsenal Here's the reality: in an age of AI-generated content that sounds plausible but lacks depth and accuracy, authentic expert writing drives real results. Copywriting and content creation can make or break your marketing campaign — it's about how people connect with your work, not just what SEO tools say. I'm John McCoy. For nearly a decade, I've written search-optimized, expert-level content for technical and industrial brands — aviation, aerospace, automotive, manufacturing, firearms, and beyond — handling the entire process from keyword research and strategy to writing, optimization, graphics, and publishing. "John has been awesome! His knowledge of aviation programs, platforms and content has been instrumental for us developing new content! Look forward to working with him on this project and growing our site." —Chris Greenwood, President, Greenwood Aerospace Here's the reality: In an age of AI-generated content that sounds plausible but lacks depth and accuracy, authentic expert writing drives real results. Copywriting and content creation can make or break your marketing campaign; it's about how people connect with your work, not just what SEO tools say. I'm John McCoy, and I've been crafting search-optimized, expert-level SEO content for nearly a decade. I handle the entire content process: from keyword research and strategy to writing, optimization, graphics, and WordPress publishing. What I deliver: → Research and strategy: Keyword research, content calendars, and internal linking strategy → Expert long-form content: 1,500–3,500-word articles that rank and convert → Complete on-page SEO: Titles, meta descriptions, headers, schema markup, and optimization → WordPress publishing: Direct formatting and publishing in WordPress. → Squarespace and Wix publishing: Direct formatting and publishing in these platforms → Visual optimization: Image sourcing, optimization, and graphics where needed → Content maintenance: Regular updates and fact-checking of published content My ideal projects: → Blog posts and long-form articles → Newsletters (Beehiiv, LinkedIn, Substack) → LinkedIn articles → SEO content audits and optimization for existing content Benefits for you: • ROI-focused results: Average 40-100%+ organic growth within 6-12 months for established sites; 1,000%+ growth potential for new sites with strategic content • Customer-focused delivery: Your vision, your brand, your goals—I execute your content strategy on time and on target • Streamlined experience: I serve as your single point of contact for content strategy, creation, optimization, and publishing Services: SEO content strategy, keyword research, content creation, on-page SEO, copywriting, blog writing, editing, proofreading, WordPress publishing, content audits, social media copy Skills and tools: Surfer SEO, SEMRush, Ahrefs, SpyFu, Keysearch, Rank Math, Yoast, WordPress, Google Search Console, Google Analytics Industries & verticals: Aviation, aerospace, UAVs & UAS, firearms and tactical, automotive, manufacturing, construction, maintenance and repair, MRO, aircraft maintenance, aviation operations, federal contracting, private jet charter, fractional ownership, and more. More client feedback: "Worked with John for about a year, was easy to work with and is an awesome writer. Very knowledgeable on a wide variety of topics." —Tyler, Marketing Director, Hold Up Displays Ready to get your products in front of more eyes? Let's talk. P.S.—I have hundreds of published articles, and I'm not shy about sharing them. I'll be glad to send my portfolio if you want to take a look.

🇺🇸Auburn, United States$95/hr100% JSS4.85 (32)Since Oct 2015
GlobeUpwork

Earnings and projects

MRR
$4.5k

Last 6 months ÷ 6

World#6,588 / 412k
🇺🇸Country#2,113 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $27k

Total earnings
$229k

Billed in all: $238k

World#12,346 / 412k
🇺🇸Country#3,143 / 62.1k
Per project
$3k

$8.9k in the last 6 months

World#55,482 / 412k
🇺🇸Country#9,252 / 62.1k
Projects, last 6 months
3
0% fixed100% hourly
World#66,479 / 412k
🇺🇸Country#8,998 / 62.1k
Projects in all
76

Across 87 contracts

59% fixed41% hourly
World#38,982 / 412k
🇺🇸Country#6,040 / 62.1k

Earnings, last 30 days

$238kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$235.0k$237.5k$240.0k$242.5kOct 8Oct 23Nov 7

Skill rankings: Top 0.24% in Article

Top 1% in 7 of 10 skills, ranked by MRR among everyone on Upwork with the skill.

  1. 2Aviation146 freelancers · 🇺🇸 #2Top 1%
  2. 3Aerospace93 freelancers · 🇺🇸 #1Top 3%
  3. #5Article2,060 freelancers · 🇺🇸 #2Top 0.24%
  4. #27Website Content4,202 freelancers · 🇺🇸 #18Top 0.64%
  5. #34Blog Content5,596 freelancers · 🇺🇸 #20Top 0.61%
  6. #60Article Writing12,520 freelancers · 🇺🇸 #31Top 0.48%
  7. #79Blog Writing13,251 freelancers · 🇺🇸 #44Top 0.60%
  8. #83Proofreading14,990 freelancers · 🇺🇸 #38Top 0.55%