David H.

I help businesses stop wasting ad spend and turn Google Ads into a predictable source of revenue. In the last decade I've identified $110K+ in wasted spend inside a single B2B SaaS account, recovered $59K in budget leakage for another, and scaled an e-commerce brand to $17.8M in revenue at a 12.8x ROAS. Most accounts I audit aren't broken — they're leaking. Budget bleeds into junk search terms, broad match runs unchecked, conversion tracking is half-configured, and "performance" gets reported without anyone explaining the why behind it. That's the gap I close. WHAT I DO - Google Ads & Microsoft (Bing) Ads management — Search, Performance Max, Shopping, and Display - Paid search audits that find wasted spend and quantify the recovery opportunity - Full campaign builds: account structure, keyword and negative-keyword strategy, ad copy, extensions - Conversion tracking and measurement setup so you can trust your numbers - Lead-gen and e-commerce optimization focused on cost per acquisition and ROAS, not vanity clicks - Clear month-over-month reporting written in plain English WHO I WORK WITH Businesses of every size and industry — from local service providers and small businesses to e-commerce brands, B2B SaaS companies, and enterprise advertisers. Whether you're spending $1,000 a month or $300,000, the principles are the same: cut the waste, double down on what converts, and report it clearly. I currently manage six-figure monthly paid-search budgets for an enterprise retailer while also running campaigns for small and mid-sized businesses. PROOF IT WORKS - $110K+ in wasted spend identified in one B2B SaaS account - $59K in budget recovered for a B2B software client - $17.8M in revenue at 12.8x ROAS for an e-commerce brand - 543% ROAS delivered for a healthcare client MY DIFFERENTIATOR — SEARCH INTELLIGENCE Before I touch a campaign, I run a Search Intelligence audit: a structured review of your search terms, auction insights, competitor activity, and conversion data. You'll know exactly where the money is going, what's working, and what I'd change before you ever commit to a full engagement. HOW WE'D WORK TOGETHER Most engagements start with a paid audit or a defined build, so you can judge the quality of my thinking before scaling up. I'm responsive, I report clearly, and I treat your budget like it's my own. If you're tired of guessing whether your Google Ads are actually working, send me the details of your account and your goals — I'll tell you straight where I see the biggest opportunity. WANT A FAST START? My Google Ads Audit on Project Catalog finds the money leaking out of your account, from $349 — or book a strategy session and bring me your toughest question.