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Nadege Hariata M.
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Nadege Hariata M.

Social Media Manager & Content Creator for Fashion, Beauty & Lifestyle

Hey I'm Nadege 👋 I help premium lifestyle brands grow on social media through content that looks intentional, converts, and actually builds a community. With 8 years of experience across social media management, content creation, UGC, email marketing, and design, I specialise in fashion, beauty, skincare, jewelry, and wellness brands. I understand the aesthetic standards these industries demand and I know how to translate that into content that performs — on the feed, in the algorithm, and at checkout. I don't just manage accounts. I build brand worlds. That means thinking about how a grid feels at a glance, what kind of hook stops someone mid-scroll, which email subject line actually gets opened, and how to turn a casual follower into a loyal customer. Every touchpoint matters, and I treat it that way. I'm also a content creator myself — I shoot, edit, and produce my own content, which means I understand both sides of the brief. I know what it takes to create something that looks polished on camera, and I bring that hands-on instinct to every brand I work with. I've worked directly with products sent to me, produced UGC-style content, and briefed and managed external creators — so I can operate as the creator, the manager, or both depending on what the brand needs. **What I offer:** Social media management across Instagram and TikTok, original content creation and UGC, short-form video and Reels editing in CapCut, content calendars and scheduling, influencer and creator management, email marketing and Klaviyo flows, graphic design in Canva, and bilingual content in English and French. **Recent results:** At Dermoi, a science-led skincare retailer, I grew their Instagram by 1,000+ organic followers in four months through purely organic content, drove a measurable uplift in sales directly attributed to social, and rebuilt the brand's feed aesthetic from scratch. At Superstate, a premium wellness supplement brand, I owned the full marketing function — social across two regional accounts, influencer and ambassador programs, Klaviyo email automations, and Shopify support. Beyond that, I've worked with jewelry, food and lifestyle, activewear, and crypto brands — giving me genuine range across visual identity, tone, and audience. I'm Australian, based in Europe, and equally comfortable working across English and French-speaking markets. If you're building something that deserves to be seen, let's chat.

🇫🇷Nancy, France$40/hr100% JSS4.78 (47)Since Nov 2015

Earnings and projects

MRR
$4.1k

Last 6 months ÷ 6

World#7,765 / 412k
🇫🇷Country#40 / 2,884
Revenue, last 30 days
$5.2k

Last 6 months: $24k

World#5,259 / 412k
🇫🇷Country#28 / 2,884
Total earnings
$241k

Billed in all: $251k

World#11,410 / 412k
🇫🇷Country#61 / 2,884
Per project
$2.6k

$2.7k in the last 6 months

World#62,407 / 412k
🇫🇷Country#293 / 2,884
Projects, last 6 months
9
67% fixed33% hourly
World#21,105 / 412k
🇫🇷Country#89 / 2,884
Projects in all
92

Across 105 contracts

21% fixed79% hourly
World#30,942 / 412k
🇫🇷Country#166 / 2,884

Earnings, last 30 days

$251k+$5.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$245k$250k$255kOct 8Oct 23Nov 7

Skill rankings: Top 0.95% in Beauty

Ranked by MRR among everyone on Upwork with the skill.

  1. 2Beauty211 freelancers · 🇫🇷 #1Top 0.95%
  2. #11Instagram Story1,068 freelancers · 🇫🇷 #1Top 1%
  3. #16Pinterest1,387 freelancers · 🇫🇷 #1Top 1%
  4. #24Social Media Optimization1,573 freelancers · 🇫🇷 #1Top 2%
  5. #92Social Media Content Creation8,420 freelancers · 🇫🇷 #1Top 1%
  6. #120Content Creation11,949 freelancers · 🇫🇷 #1Top 1%
  7. #272Social Media Marketing17,756 freelancers · 🇫🇷 #1Top 2%
  8. #509Graphic Design37,609 freelancers · 🇫🇷 #2Top 1%