Koen D.
The Funnel Therapist | Human-Centric Funnels & Copy for Entrepreneurs
"Your Funnel Isn’t Broken. It’s Misunderstood." If your funnel isn't converting, it’s not because you "did it wrong." It’s because the blueprint was never made for you, your story, your audience, your buyers. Since 2018 I've built hundreds of funnels and written the VSLs, webinars, and sales pages behind them, for coaches, consultants, and entrepreneurs. I've worked with Dr. Orion Taraban (PsycHacks, 1M+ YouTube subscribers), Olympic bronze medalist Tony Jeffries (3.1 M subscribers) and Brian Scott (The Reality Revolution, 900k+ subscribers). On projects for 2 Comma Club winners like Jeremy Miner (7th Level), Natasha Takahashi (School of Bots), Bruce Guan (Investmentor) and Angelica Govaert (Yogalebrity). And with people who got burned by "template" agencies and needed to be put back on track. Here's what all of them taught me: 🚫 One-size-fits-all doesn't work, even for the biggest names. 🚫 Guessing at what your audience wants creates invisible friction. 🚫 Pretty funnels without deep customer alignment always flop. That’s why my clients call me The Funnel Therapist. I don't sell you a template. I diagnose what's really going on first. Every engagement starts with excavation. Before a word of copy gets written, I dig out what your buyer actually wants, in their own words: the pains they'd say out loud, the fears they wouldn't, what they've already tried, why it failed, and the exact language that makes them feel understood. Strategy before execution. Diagnosis before prescription. Then, and only then: funnel strategy, VSL and webinar scripts, sales pages, email sequences. When you're ready for traffic, I run your Meta ads too (Facebook and Instagram): 🎯 Ad copy, written from the same buyer research as your funnel. 🎯 Launch: I set up the campaigns and take them live. 🎯 Optimization, based on what the numbers show. So your ad and your page say the same thing to the same person. Recognized Excellence: 🏆 3-Time ClickFunnels Award Winner (2024, 2025, 2026), awarded by Russell Brunson's team for real, measurable funnel outcomes 🏆 Top Rated Plus Freelancer on Upwork (Top 3%), with a 100% Job Success Score and only 5-star reviews. 🏆 Mentored by top 1% copywriters Chris Haddad, David Deutsch, and Kim Krause Schwalm. 🏆 Trained directly under Rich Schefren, the business coach the top gurus go to. You’re not just hiring another service provider. You’re partnering with someone trusted, vetted, and proven at the highest levels. One result that approach produced: Dr. Cynthia Colón added $100K and 8,000 leads in 30 days. Her words: "OMG, finally after 7 years I found someone who truly gets me and what I stand for." What clients say, in their own video testimonials: 🎥 Alisha Conlin-Hurd, co-founder of Persuasion Experience, a seven-figure funnel agency, and Traffic & Conversion Summit speaker: "He understood strategy and target market and offer creation, positioning, messaging, but he could also execute on that, and that's really rare to find in people who work on funnels, and I've done about 450 funnels." 🗣 Tim Saddoris, President of Grand Onyx and owner of Ohio's biggest a digital marketing agency: "God has given you a gift... Amazing stuff!" And once he had read it all: "It's really good. The best insight I've ever had." 🎥 Jessica Cunningham, founder of Belief Coding, which turned over 2.5 million in 20 months: "He's absolutely brilliant, and I mean brilliant, at copy... Literally having a Koen on your team will transform your business and your life." 🎥 Paul Lovejoy, Stakeholder Enterprise, on reading the avatar research I did for him: "I kept crying through it... You were able to articulate what I'm trying to say better than I could." Want to see the videos? Ask and I'll send them over. How we work: ✅ Assessment first. Before I build anything, we map what’s working, what’s missing, and what’s misaligned. ✅ Deep understanding of your vision and audience. No assumptions. I ask, listen, and think alongside you. ✅ Tailored strategies, not guesses. Funnels and copy designed to fit your outcomes, not just fill a template. ✅ Transparent, collaborative process. You’ll know why we’re doing each step, no mystery, no smoke and mirrors. Ready to find out why your funnel isn't broken, just misunderstood? Hit that GREEN INVITE BUTTON and let's map out your next best move. Not sure yet? Book my 30-minute consultation and I'll tell you what's actually leaking and the order to fix it. (And if we're not a fit? I'll still point you in the right direction. Promise.) Koen De Wit The Funnel Therapist | Human-Centric Copywriter | Award-Winning Funnel Builder
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $25k
Billed in all: $128,967$129k
$3.1k in the last 6 months
Across 65 contracts
Earnings, last 30 days
Skill rankings: Top 0.86% in Sales Funnel Builder
Ranked by MRR among everyone on Upwork with the skill.
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- #15Direct Response Copywriting741 freelancers · 🇹🇭 #1Top 2%🇹🇭#1 of 4
- #17Sales Funnel Builder1,980 freelancers · 🇹🇭 #1Top 0.86%🇹🇭#1 of 1
- #19Sales Funnel Copywriting1,313 freelancers · 🇹🇭 #1Top 1%🇹🇭#1 of 5
- #26Video Sales Letter924 freelancers · 🇹🇭 #1Top 3%🇹🇭#1 of 2
- #27Sales Copywriting1,985 freelancers · 🇹🇭 #1Top 1%🇹🇭#1 of 6
- #31ClickFunnels1,868 freelancers · 🇹🇭 #1Top 2%🇹🇭#1 of 3