Petra B.

I help SaaS, product teams and B2B companies turn more visitors into users by tying every design decision to a measurable outcome. Results from my work: • +55% active users and +167% engagement for a fintech product (GA4-verified, 6-month window) • 23% churn reduction and +18.5% higher user acquisition on a B2B SaaS redesign • Diagnosed and fixed a broken PropTech funnel: 2,172 CTA clicks were producing just 13 registrations I'm a Product designer with CRo focus and 9 years of experience across web design, product design and UX/UI, including work for Philips, P&G, Candu and JustSnap. My approach is simple: I find where users struggle and where you're losing them, then design clean, intuitive solutions that fix it,not just visuals that look good in a portfolio. What makes me different: I combine UX thinking with a conversion mindset, I focus on user behavior over trends, and I'm direct about what will and won't work. Where I add the most value: • Web design & product design for SaaS and B2B companies • Website & product redesigns focused on conversion • Landing page conversion optimization • CRO/UX audits with prioritized, actionable fixes • User flows, wireframing & prototyping in Figma Tools: Figma • Framer • GA4 • PostHog • Clarity • Maze • HTML/CSS & JavaScript literacy for dev-ready handoff • AI tools (Claude, ChatGPT) Send me your site or product and I'll record a short video walking through 2–3 specific places where you're likely losing conversions. It's free, no commitment needed. Just invite me or message me to start.