Chariza Rose L.

👋👩🏻‍💻 Hi, I'm Chariza! I help businesses turn their ideas, expertise, and products into social media content that gets noticed, builds trust, and gives people a reason to stick around. You've got a business to run and about a hundred other things on your plate. Social media shouldn't have to compete with all of that. 😌 I've spent nearly 8 years working across social media, marketing, and creative content for brands in e-commerce, jewelry, wellness, coaching, and lifestyle. Here's how I see it: posting consistently is great, but what you post matters just as much. Before creating anything, I like to understand your brand, your audience, what you're selling, and what's already working. I ask questions, look at the numbers, and figure out where we can make things better. I diagnose before I prescribe. ✦ WHAT I CAN TAKE OFF YOUR PLATE ✴︎ Social media strategy and content planning built around your brand and goals ✴︎ Reels and short-form videos, from talking-head content to product-focused and lifestyle edits ✴︎ Carousels, graphics, Stories, and other branded social content ✴︎ Content research, hooks, captions, and copy that sound like your brand ✴︎ Creative direction and content repurposing to make better use of what you already have ✴︎ Social media profile optimization and visual consistency ✴︎ Content scheduling, publishing, and cross-platform distribution ✴︎ Performance reporting and recommendations based on what's actually working ✴︎ Strategic Instagram and Facebook amplification when appropriate ✦ A FEW RESULTS I'M PROUD OF For a wellness and coaching brand, I helped grow their Instagram from around 1.1K to 8K+ followers. We reached over 3.1M Instagram views, with several Reels passing 100K views and one reaching over 1M. That involved content research, strategy, creative direction, editing, publishing, analytics, and a mix of organic content and paid amplification. I've also helped grow a jewelry and lifestyle brand from zero to 21.7K followers. Some of our strongest content reached 1.4M, 886K, and 56K+ views, with thousands of likes, shares, and saves. Different businesses, different audiences. That's why I like getting to know the brand before deciding what kind of content makes sense for it. 📒 Want to see the actual work? Scroll down to my Upwork Portfolio for content samples, client results, analytics, and feedback from people I've worked with. ✦ WORKING WITH ME SHOULD FEEL EASY I like keeping things organized without filling your calendar with unnecessary meetings. We agree on the direction, establish a simple process for sharing materials and approvals, and keep production moving. You can send raw videos, product photos, ideas, brand references, or even a messy voice note. I'll help turn them into content that makes sense for your audience. And if I think something could work better, I'll tell you. That's part of what you're hiring me for. ✦ A QUICK NOTE ON SCOPE My specialty is social media strategy, content creation, and management. I work best when I can take ownership of that area rather than juggle unrelated VA, customer service, or administrative tasks. If your project involves additional marketing support, we can always discuss the scope separately. Whether you're building a personal brand, growing an online store, or running an established business, I'd love to hear what you're working on. Send me a message, tell me a little about your brand, and let's see how I can help! 📩💛