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Oleksandr S.
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Oleksandr S.

Google Ads & Tracking Infrastructure Strategist | eCommerce & Lead

Ever notice your ROAS looks fine in the dashboard but your bank account disagrees? Most Google Ads accounts don't underperform because of bad keywords or creative. They underperform because Smart Bidding is optimizing against garbage data. I fix that first, before touching a single bid Over $10M+ in managed spend, mostly eCommerce and high-ticket lead gen. My actual specialty is rebuilding conversion tracking, server-side GTM, Enhanced Conversions, offline conversion tracking synced to your CRM, and MMP integrations (AppsFlyer, Adjust, Firebase) for App campaigns, so Google is optimizing for customers who paid, not events that don't mean anything Examples: ✅ Shopify brand at $40K/month spend had their CAC drop 31% in 60 days, purely from feeding Smart Bidding actual margin data instead of raw purchase counts. No new campaigns, no budget increase ✅ SaaS, once we connected closed-won revenue back to Google via offline conversions, cost per qualified lead dropped 40% because the algorithm stopped chasing form-fillers who'd never buy I also handle feed architecture (built around your actual margins, not just what's easiest to upload) and creative frameworks: 🧰 Performance Max, App, Demand Gen, YouTube, Search, and Standard Shopping 🧰 I use AI tools where they help. The algorithm isn't the enemy, bad signal quality is Who I actually work well with: ✅ eCommerce doing 50+ purchases/month, who already know their CAC and LTV ✅ B2B lead gen running HubSpot, Salesforce, or Pipedrive, ready to track revenue back to source, not just form fills ✅ Minimum 5K/month ad spend below that, there isn't enough data volume for this to work If that's you, skip the generic invite. Tell me your current spend, your biggest bottleneck, and what you've already tried. I'll tell you honestly within 24 hrs if I can help and how

🇺🇦Kharkiv, Ukraine$45/hr100% JSS4.85 (60)Since Nov 2015

Earnings and projects

MRR
$5.9k

Last 6 months ÷ 6

World#3,947 / 412k
🇺🇦Country#255 / 14.3k
Revenue, last 30 days
$5.5k

Last 6 months: $36k

World#4,802 / 412k
🇺🇦Country#321 / 14.3k
Total earnings
$407k

Billed in all: $421k

World#4,295 / 412k
🇺🇦Country#382 / 14.3k
Per project
$3.8k

$2.1k in the last 6 months

World#45,110 / 412k
🇺🇦Country#2,573 / 14.3k
Projects, last 6 months
17
18% fixed82% hourly
World#7,985 / 412k
🇺🇦Country#383 / 14.3k
Projects in all
107

Across 113 contracts

20% fixed80% hourly
World#25,376 / 412k
🇺🇦Country#1,168 / 14.3k

Earnings, last 30 days

$421k+$5.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$415k$420k$425kOct 8Oct 23Nov 7

Skill rankings: Top 0.75% in Social Media Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. 3Google Optimize114 freelancers · 🇺🇦 #2Top 3%
  2. #34Internet Marketing2,544 freelancers · 🇺🇦 #3Top 1%
  3. #40Bing Ads856 freelancers · 🇺🇦 #3Top 5%
  4. #41Campaign Optimization1,751 freelancers · 🇺🇦 #4Top 2%
  5. #45Google Shopping1,118 freelancers · 🇺🇦 #7Top 4%
  6. #82Google Tag Manager3,074 freelancers · 🇺🇦 #7Top 3%
  7. #121PPC Campaign Setup & Management5,012 freelancers · 🇺🇦 #7Top 2%
  8. #132Google Analytics6,285 freelancers · 🇺🇦 #11Top 2%