Utpal B.
Local SEO & Google Maps Expert | AEO & GEO| Home Services, Real Estate
LOCAL SEO EXPERT | GOOGLE BUSINESS PROFILE | GOOGLE MAPS | AEO & GEO | AI SEARCH I help local businesses increase their visibility across Google Search, Google Maps, Google Business Profile (GBP), ChatGPT, Gemini, Google AI Overviews, and other AI/answer engines through a combination of Local SEO, GBP optimization, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and technical SEO. My focus is not just on website rankings — I work on the complete local search ecosystem that helps customers find, trust, and contact your business. 📍 My niche experience includes: - Home Services SEO — Plumbers, HVAC, Electricians, Roofers, Locksmiths, Contractors, Cleaning, Landscaping & more - Real Estate SEO — Realtors, Real Estate Agents, Brokers, Property Management & Builders - Law & Legal SEO — Law Firms, Attorneys, Personal Injury, Family Law, Immigration & Legal Services - Managed IT Services SEO / MSPs — IT Support, Managed Services, Cybersecurity & Technology Services - Pest Control SEO — Residential & Commercial Pest Control Services - Pet Care SEO — Pet Services, Pet Boarding, Grooming & Veterinary Businesses - Senior / Elder Care SEO — Assisted Living, Home Care & Senior Care Services - Baby Sitting & Child Care SEO — Babysitting, Daycare & Childcare Services - Automotive SEO — Auto Dealers, Mechanics, Auto Repair, Driving Schools & Car Services - Healthcare SEO — Dentists, Doctors, Clinics, Med Spas & Healthcare Practices - Hospitality & Local Services SEO — Hotels, Restaurants, Travel, Gyms, Beauty & Professional Services 🔎 LOCAL SEO & GOOGLE MAPS - Local SEO Strategy & Local Ranking Optimization - Google Business Profile (GBP) Optimization - Google Maps Ranking Optimization - Local 3-Pack / Map Pack Optimization - GBP Categories, Services & Attributes Optimization - GBP Products, Posts, Photos & Business Information - Local Keyword Research & Search Intent Analysis - Local Citation & NAP Optimization - Local Link Building & Authority Development - Local Landing Page Optimization - Review & Reputation Optimization - Competitor & Local SERP Analysis - Local SEO Audit & Ranking Gap Analysis - Multi-Location SEO - Service Area Business (SAB) SEO 🤖 AEO, GEO & AI SEARCH OPTIMIZATION I also optimize websites and local businesses for the growing AI search and answer-engine ecosystem, helping improve brand visibility when potential customers search through: - ChatGPT - Google AI Overviews - Google AI search experiences - Gemini - Microsoft Copilot - Perplexity - Other AI-powered search & answer engines My AEO / GEO / AI SEO work focuses on improving how your business information, expertise, services, entities, and content can be understood and surfaced by search engines and AI systems. - Answer Engine Optimization (AEO) - Generative Engine Optimization (GEO) - AI SEO / LLM SEO - AI Search Visibility Optimization - Entity & Brand Optimization - AI-Friendly Content & Information Architecture - Structured Data / Schema Markup - FAQ & Conversational Search Optimization - Topical Authority Development - Content Optimization for AI Search 🌐 WEBSITE & ORGANIC SEO - Technical SEO Audits - On-Page SEO - Website Structure & Internal Linking - Keyword Research & Search Intent - Local Content Strategy - SEO Content Optimization - Schema Markup / Structured Data - Off-Page SEO & Link Building - Organic Traffic Growth - Google Search Console Analysis - Google Analytics & Performance Reporting 🛠️ SEO & MARKETING TOOLS I work with industry-standard tools including: SEMrush | SE Ranking | Moz | Google Search Console | Google Analytics | Google Business Profile | Google Trends | Bing Webmaster Tools | Looker Studio | SimilarWeb | Structured Data Tools 📈 WHAT I CAN HELP YOU ACHIEVE - Improve Google Maps & Local Pack visibility - Increase local organic search rankings - Generate more qualified local traffic - Improve calls, enquiries, leads and appointments - Strengthen Google Business Profile performance - Build stronger local search authority - Improve visibility across AI search and answer engines - Create a sustainable Local SEO + AI Search strategy Whether you need to rank higher on Google Maps, optimize your Google Business Profile, improve local organic rankings, or increase visibility in ChatGPT, Gemini and Google AI Overviews, I can build a strategy around your business, location, competition and search intent. If your customers are searching for your services locally, your business needs to be visible wherever that search happens — Google Search, Maps, or AI search.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $12k
Billed in all: $137,826$138k
$2.4k in the last 6 months
Across 46 contracts
Earnings, last 30 days
Skill rankings: Top 5% in Lead Generation
Ranked by MRR among everyone on Upwork with the skill.
- #22Google My Business Listing425 freelancers · 🇮🇳 #7Top 5%🇮🇳#7 of 70
- #39Local Search Ads309 freelancers · 🇮🇳 #19Top 13%🇮🇳#19 of 85
- #43Local Citation560 freelancers · 🇮🇳 #19Top 8%🇮🇳#19 of 121
- #66Google My Business Optimization913 freelancers · 🇮🇳 #26Top 7%🇮🇳#26 of 223
- #74Google Local Business Optimization799 freelancers · 🇮🇳 #26Top 9%🇮🇳#26 of 195
- #86SEO Localization916 freelancers · 🇮🇳 #25Top 9%🇮🇳#25 of 228
- #99SEMrush1,369 freelancers · 🇮🇳 #46Top 7%🇮🇳#46 of 458
- #138AI SEO651 freelancers · 🇮🇳 #77Top 21%🇮🇳#77 of 300