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Stephane R.
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Stephane R.

Content Architect - Editorial Systems & Social Media Strategy

I design and build smart, scalable content ecosystems that engage audiences, foster loyalty, and drive measurable growth. With over 10 years of experience in editorial strategy, SEO, social media, and digital storytelling, I combine creativity, structure, and data-driven insights to transform simple and complex ideas into meaningful content that truly resonates and performs. Having completed 70+ projects and logged over 4,000 tracked hours on Upwork, I bring proven reliability, depth of expertise, and a client-focused approach to every mission. Quick summary: Content strategist and social media expert with 10+ years’ experience across SEO, content architecture, editorial planning, copywriting, digital marketing, community management, content optimization, video and graphic design, and project management. I specialize in building engaging, educational content ecosystems that build trust and become powerful levers for sustainable conversion and growth. — Main Talents (10+ years of experience) ▸ Content Architecture & Strategy – scalable, SEO-driven, multi-platform systems that engage and convert ▸ Social Media & Community Management – B2C, B2B, niche & enthusiast audiences, community growth & engagement ▸ Editorial Planning & Copywriting – blogs, newsletters, product pages, social captions with clear brand voice ▸ Content Writing & Optimization – storytelling, hooks, clarity, SEO, conversion-focused content ▸ Content Production & Workflow Management – from ideation to publishing, process and team coordination ▸ French Creative Writing – long-form, short-form, tone and style adaptation ▸ Visual Content Creation – social-first graphics, branded visuals, ads ▸ Video & Photo Editing – reels, short-form edits, tutorials, intermediate photo retouching ▸ Digital Culture & Engagement – trendwatching, audience targeting, performance metrics — Additional Skills ▪ English ▸ French translation — context-aware, culturally adapted ▪ Transcription (FR/EN) — podcasts, interviews, audiovisual content ▪ Basic audio editing — noise reduction, leveling, clean sound ▪ On-set boom operation — field recording experience ▪ Customer support — multilingual (FRFR, FRCA, EN), e-commerce, SaaS, info-products — Toolset & Platforms ▸ Writing, SEO & publishing : Google Workspace - Adobe InDesign - SurferSEO - YoastSEO - Semrush (basic) - Grammarly - Hemingway - TranslatePress ▸ CMS & publishing : WordPress - Shopify - Wix ▸ Visual design & media editing : Canva Pro - Figma - Adobe Creative Suite (Photoshop - Illustrator - Lightroom- Premiere Pro - Audition - Lightroom Classic & CC) - Filmora - CapCut - Audacity ▸ Project management & collaboration : Notion - Trello - Asana - Airtable - ClickUp - Miro ▸ Scheduling & analytics : Meta Business Suite - TikTok Studio - LinkedIn Analytics - YouTube Studio - X Analytics - Swello - Agorapulse - Hootsuite - Later - Metricool - Google Analytics ▸ AI & assistants : ChatGPT - Midjourney - Claude - Sora ▸ Operating systems : Windows 11 (x64) - LinuxMint (x64) — Languages ▪ Malagasy – Native proficiency ▪ French – Proficient (C2, CEFR) [Altissia.org, Nov. 2018] ▪ English – Conversational / Intermediate (B2, CEFR) [Altissia.org, Nov. 2018] — A Few Words About Me 💬 I’m a content strategist and community builder with a creative heart and a systems mind. I started early — as a kid navigating forums and roleplay servers, earning my first “admin” badge before I turned 14. That curiosity for how people interact online never left me. Over the years, it evolved into a profession rooted in digital storytelling, content ecosystems, and audience engagement. I’ve worn many hats: moderator, writer, graphic designer, video editor, support agent, and strategist. Not because I had to do it all — but because I wanted to understand how each layer of content creation and digital communication worked together. What drives me is designing content that speaks to people, not just at them — from the structure of an editorial calendar to the tone of a caption, from a short-form video to a multi-platform strategy. To me, content and community management aren’t just operational fields. They blend creativity, empathy, pattern recognition, and process design — with a pinch of culture and a sense of timing. That’s what I love to do. And that’s where my skills and experience can be your gamechanger.

🇲🇬Antananarivo, Madagascar$23/hr100% JSS4.97 (57)Since Nov 2015

Earnings and projects

MRR
$1.1k

Last 6 months ÷ 6

World#44,702 / 412k
🇲🇬Country#55 / 569
Revenue, last 30 days
$1.1k

Last 6 months: $6.5k

World#40,258 / 412k
🇲🇬Country#63 / 569
Total earnings
$116k

Billed in all: $118k

World#33,134 / 412k
🇲🇬Country#23 / 569
Per project
$1.6k

$6.5k in the last 6 months

World#90,727 / 412k
🇲🇬Country#120 / 569
Projects, last 6 months
1
0% fixed100% hourly
World#128,096 / 412k
🇲🇬Country#188 / 569
Projects in all
72

Across 76 contracts

75% fixed25% hourly
World#41,475 / 412k
🇲🇬Country#42 / 569

Earnings, last 30 days

$118k+$1.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$117k$118k$119kOct 9Oct 24Nov 8

Skill rankings: Top 6% in Creative Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #35Social Media Management Analytics378 freelancers · 🇲🇬 #1Top 9%
  2. #181French2,610 freelancers · 🇲🇬 #17Top 7%
  3. #209Content Moderation1,144 freelancers · 🇲🇬 #6Top 18%
  4. #584Content Strategy4,813 freelancers · 🇲🇬 #1Top 12%
  5. #601Creative Writing10,453 freelancers · 🇲🇬 #2Top 6%
  6. #838Social Media Content Creation8,420 freelancers · 🇲🇬 #1Top 10%
  7. #992Content Creation11,949 freelancers · 🇲🇬 #2Top 8%
  8. #1,031Proofreading14,990 freelancers · 🇲🇬 #4Top 7%