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Karen M.
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Karen M.

Business Development | Account Executive | Inside Sales | GTM Strategy

Available starting Monday, November 2, 2026 — I'd love to hear about your project. Feel free to send a message or invite. Kindly note I'm focusing on longer term hourly projects rather than commission-only, retainer, or 4 week trials or pilots. Senior Inside Sales, Business Development and Account Executive with over 10 years' experience supporting Upwork clients with outreach, inside sales, lead generation, and revenue growth. I specialize in partnership sales, subscription sales, product launches, and go-to-market (GTM) strategy and Account-Based Marketing (ABM). (see below for list of more advanced services offered) Throughout my career, I've built and scaled CRMs and sales pipelines from the ground up, generated thousands of quality leads, provided valuable research and feedback, adapted sales strategies to buying signals, and converted cold leads to closed deals. I'm comfortable and confident engaging gatekeepers, C-level prospects, and business owners — always representing a brand with a consultative, five-star approach and a genuine interest in the people I'm speaking with. I genuinely enjoy getting to know a business, understanding what makes it tick, and finding the right approach to help it grow. A few highlights from my track record: 6,000+ hours completed on Upwork sales and business development related projects 300+ quality appointments scheduled $900K in total closed sales across all projects B2B and B2C price points ($50 to $25,000+) I'm always happy to walk through case studies or share specifics on deals I've closed — just ask. Industry experience: SaaS, Digital Marketing Hospitality, Food & Beverage Real Estate, Property Management Education, E-Learning Sports, Fitness, Wellness, Events Accounting, Wholesale Artificial Intelligence (AI) My hourly rate is flexible depending on the difficulty of the project and the volume of weekly hours involved. ADVANCED SERVICES -CRM implementation and customization (HubSpot, Zoho, Salesforce, and similar platforms) -Conducting discovery calls, building relationships, and securing qualified meetings and demos -Segmentation of target markets and identifying ideal customer profiles (ICPs) -Email marketing, including email content, sequences, A/B testing, and performance reporting -Advanced AI techniques for prospecting, market research, and competitive analysis -Advanced automation, including setting up workflows -Creating and testing sales strategies using an adaptive sales approach -Compiling sales playbooks -Preparing vendor packets, sales proposals, and requests for proposals (RFPs) -Account management, including upselling and cross-selling initiatives

🇺🇸Whiskey Creek, United States$40/hr100% JSS4.96 (36)Since Nov 2015

Earnings and projects

MRR (estimate)
≈$2.8k

An estimate from an earlier read

World#13,838 / 412k
🇺🇸Country#3,593 / 62.1k
Revenue, last 30 days
$1.7k

Last 6 months: $17k

World#25,403 / 412k
🇺🇸Country#4,777 / 62.1k
Total earnings
$202k

Billed in all: $207k

World#15,124 / 412k
🇺🇸Country#3,679 / 62.1k
Per project
$4.4k

$2.4k in the last 6 months

World#39,490 / 412k
🇺🇸Country#6,556 / 62.1k
Projects, last 6 months
7
0% fixed100% hourly
World#28,826 / 412k
🇺🇸Country#4,152 / 62.1k
Projects in all
46

Across 51 contracts

25% fixed75% hourly
World#66,421 / 412k
🇺🇸Country#10,082 / 62.1k

Earnings, last 30 days

$207k+$1.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$205k$206k$207kOct 9Oct 24Nov 8

Dotted: longer than usual between two readings. No data since Nov 5, 2026.

Skill rankings: Top 2% in LinkedIn Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #10Warm Leads354 freelancers · 🇺🇸 #8Top 3%
  2. #17High-Ticket Closing404 freelancers · 🇺🇸 #7Top 4%
  3. #18Cold Call913 freelancers · 🇺🇸 #5Top 2%
  4. #30Customer Acquisition639 freelancers · 🇺🇸 #12Top 5%
  5. #37Relationship Management870 freelancers · 🇺🇸 #13Top 4%
  6. #51B2C Marketing1,239 freelancers · 🇺🇸 #16Top 4%
  7. #55Lead Generation Strategy1,364 freelancers · 🇺🇸 #15Top 4%
  8. #58Sales Strategy1,043 freelancers · 🇺🇸 #24Top 6%