Charu C.

✅Google Ads Search Certification ✅ Google Ads Display Certification ✅Google Ads Video Certification✅ Search Ads 360 Certification Exam ✅Shopping ads Certification ✅Digital Marketing certified ✅Social Media Marketing ✅Email marketing certified ✅ Google Analytics certification ✅SEO Certified ✅ Google Ads Apps Certification✅ Display & video 360 Certification ✅ Microsoft Advertising Search Certification ✅ Microsoft Advertising Display Certification ✅Microsoft Advertising Shopping Certification As a digital and content marketer with over 13 years of expertise in inbound and outbound B2B/B2C campaigns, I create integrated, measurable marketing strategies that elevate brand visibility, drive qualified engagement, and strengthen online presence. My work blends creativity with analytics across social media, SEO, paid ads, and content ecosystems. CORE COMPENTENCIES: - Communications for Branding and Social Media Marketing - Blogging, Copywriting and Content Development - Outreach and Influencer Marketing - Cross-Channel Campaigns (Content PR, Social Ads, Content Promotion) - Content Curation and Repurposing to Grow Influencer and Follower Base - SMO, SEO and SEM Execution - Social Media Strategy, Keyword Optimization and Hashtag Mapping - Marketing Campaign Development and Tactical Execution - Performance Tracking, Reporting and Data Analytics - Customer Value Optimization (CVO) - Conversion Rate Optimization (CRO) SOCIAL AND ONLINE EXPERTISE: - Community Management and Social Equity Building - Content Calendar Planning and Editorial Strategy - Reputation Management and Review Systems - Email Marketing and Newsletter Campaigns - Web Content Development and Blog Strategy - Project Management for Multi-Channel Campaigns - Geo-Targeted Marketing and Local Market Expansion ADVERTISING SPECIALIZATION: - Google Ads: Search, Display, Shopping, Managed Placements, YouTube - Meta Ads: Facebook and Instagram Advertising and Insights Optimization - Microsoft/Bing Ads: Search, Display & Shopping - Sponsored Tweets, Instagram Photo Ads & Platform-Specific Promotions - Cost-Per-Impression, CPC and Performance-Based Campaign Strategies Whether you're aiming to grow brand visibility, optimize campaigns, increase conversions, or structure a complete cross-channel strategy, I bring the expertise and execution needed to achieve measurable results.