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Daniela O.
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Daniela O.

Email Marketing Specialist & Designer | Klaviyo & Shopify Expert

𝗛𝗲𝘆 𝘁𝗵𝗲𝗿𝗲👋 I’m Daniela, an Email Marketing Specialist & Designer with 7+ years in design and 5+ years crafting high-performing email campaigns for e-commerce brands. I merge strategy + automation + design to create flows that not only look stunning 🎨 but also deliver measurable results 📈. 🔑 𝗪𝗵𝗮𝘁 𝗜 𝗯𝗿𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲: 📩 Build and optimize Klaviyo flows (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-back, Loyalty, Sunset). 🎯 Develop email marketing strategies focused on revenue growth and retention. ✍️ Write conversion-focused copywriting and design engaging templates. 🔬 Conduct A/B testing to maximize performance. 🧩 Segment audiences and deliver personalized campaigns. 🛡️ Apply best practices for deliverability and list hygiene. 🛍️ Integrate with Shopify, WooCommerce, and more. 📊 Track KPIs (open rate, CTR, revenue) and provide insights. 🎨 Expert in Photoshop & Figma for high-quality visuals. 💡 𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲? 🔄 Full-cycle expertise: copy, design, automation, and testing. 🚀 Proven success helping brands scale revenue through email. 🖥️ Skilled in Klaviyo + design tools. ✨ Let’s turn your email marketing into a revenue-driving channel while keeping your brand identity consistent, modern, and impactful.

🇨🇴Pereira, Colombia$40/hr100% JSS5.00 (49)Since Dec 2015
GlobeUpwork

Earnings and projects

MRR
$286

Last 6 months ÷ 6

World#100,140 / 412k
🇨🇴Country#1,282 / 4,578
Revenue, last 30 days
$570

Last 6 months: $1.7k

World#59,622 / 412k
🇨🇴Country#797 / 4,578
Total earnings
$34k

Billed in all: $36k

World#102,137 / 412k
🇨🇴Country#947 / 4,578
Per project
$571

$859 in the last 6 months

World#170,528 / 412k
🇨🇴Country#1,716 / 4,578
Projects, last 6 months
2
0% fixed100% hourly
World#88,921 / 412k
🇨🇴Country#773 / 4,578
Projects in all
59

Across 67 contracts

75% fixed25% hourly
World#51,622 / 412k
🇨🇴Country#218 / 4,578

Earnings, last 30 days

$35.8k+$570 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$35.0k$35.5k$36.0kOct 8Oct 23Nov 7

Skill rankings: Top 20% in Adobe Photoshop

Ranked by MRR among everyone on Upwork with the skill.

  1. #17Re-Engagement Email47 freelancers · 🇨🇴 #1Top 36%
  2. #54Email Platform Account Setup140 freelancers · 🇨🇴 #1Top 39%
  3. #171Email Template567 freelancers · 🇨🇴 #2Top 30%
  4. #186SMS521 freelancers · 🇨🇴 #1Top 36%
  5. #271Email Campaign Optimization828 freelancers · 🇨🇴 #3Top 33%
  6. #483Email & Newsletter1,804 freelancers · 🇨🇴 #5Top 27%
  7. #620Email Campaign1,929 freelancers · 🇨🇴 #4Top 32%
  8. #626Email Marketing Strategy2,223 freelancers · 🇨🇴 #9Top 28%