Danika T.

I help e-commerce and lead generation brands turn paid media into profitable, scalable growth. I’m a Performance Marketing Manager with 8+ years of experience managing and optimizing campaigns across Google Ads, ChatGPT Ads, Microsoft Ads, Meta, TikTok, Reddit, and Amazon. I’ve managed more than $100M in cumulative advertising spend across North America, Australia, Europe, Asia, and the Middle East. My focus goes beyond campaign execution. I look at the full commercial picture, including CAC, ROAS, revenue, NC growth, budget efficiency, P&L impact, and EBITDA contribution, to determine where to scale, hold, or reduce investment. What I can help with: • Google Ads account audits, restructuring, and optimization • Search, Shopping, Performance Max, and Demand Gen • Microsoft Ads / Bing Ads • Meta, TikTok, Reddit, and Amazon advertising • E-commerce and lead generation strategy • Budget allocation, forecasting, and spend pacing • CAC, ROAS, revenue, and profitability optimization • GA4 and Google Tag Manager tracking • Enhanced conversions and attribution • Google Merchant Center and product feed optimization • Looker Studio and Power BI reporting • Conversion tracking and CRM integrations • Creative testing and ad copy strategy • Performance reporting with actionable recommendations I’ve worked with both large-scale e-commerce brands and performance marketing agencies, managing everything from individual account builds to portfolios of 50+ client accounts. My approach is analytics-first and commercially focused. I don’t make changes simply because an account needs “optimization.” I use performance and business data to identify what is actually driving growth, what is wasting budget, and where additional investment is most likely to generate a return. If you need someone who can combine hands-on paid media management with analytics, tracking, forecasting, and commercial strategy, that’s where I add the most value.